Group project Essay Example | Topics and Well Written Essays - 500 words - 6

Group project - Essay Example On the other hand, marketing is seeking to scoop profits after taking some selling actions. There are many ways in which companies or even and individual could use publicity for the good and profitability of their product. For instance sponsoring an event is a common practice among many companies whereby a company will ensure that in a particular event, its products are introduced. All the people attending the event are introduced to the product, and in some cases, the company could make some sales (Sako, p.22). In this case, Choco-pop could decide to be involved in an event especially one that has adults who aged between 30-49 and those that have no complaints about peanuts. An additional method would be staging a debate where people from all walks of life would throng avenue and participate. During this event, one of the company’s representatives could take some time to explain to the audience about a product. (Burnley p.108) noted that if publicity is done in the right manner on the appropriate audience, it could increase the sales volume. That is to say, a company has to be conscious of the target before publicizing. In the case of this product, it pretty obvious young people love these products as well as debating. Hence, by pairing the two, this would be a fantastic opportunity to make Choco-pop known. Offering incentives is another sure way of publicizing a product, which is never as expensive as the real advertising especially through that media. The essence of encouraging publicity is making people talk about a product as much as possible. Mostly, the reason a company struggles with marketing a product is the tendency to overlook the power of publicity (Burnley p.109). During these events aforementioned, the company will be offering some incentives to some members of the public with an aim to encourage promotion. Having elaborated ways, which the firm could

Comparative Analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Comparative Analysis - Essay Example Philosophers like Peter Singer have adopted utilitarian viewpoints in order to justify a strongly favorable position to animal liberation and a respect for the environment. After all, it was Jeremy Bentham, John Stewart Mill’s family friend, who said of animals, â€Å"the question is not ‘can they reason’, and not ‘can they talk’ but ‘can they suffer’?† John Stewart Mill’s piece â€Å"Nature† discusses the extent to which human beings can listen to and derive moral truths from nature alone, and whether it is indeed a valid source for such information. Mill looks critically at claims made by philosophers throughout time and space that human action must conform to some underlying Law, a supreme ruler and ultimate standard. He ultimately concludes that acting in accordance with any just natural laws is a physical impossibility and therefore the concept itself an absurdity. The word â€Å"nature†, whatever it means, does not confer any normative principle, whether it is endorsement or disapproval. Nature simply is what is, and not what ought to be. â€Å"Nature,† Mill writes, â€Å"cannot be a proper model for us to imitate. Either it is right that we should kill because nature kills; torture because nature tortures; ruin and devastate because nature does the like; or we ought not to consider what nature do es, but what it is good to do† (Mill, 2007). This passage encapsulates perhaps what is most significant about Mill’s essay. Holmes Rolston, in â€Å"Humans Valuing the Natural Environment† broaches this same topic by quoting Barry Commoner’s â€Å"third law of ecology†, which says Nature knows best (Rolston, Humans Valuing the Natural Environment, 1989, p. 32). This is the inversion of Mill’s thought that nature has no place in guiding human action. It states simply because human beings value nature in some sense such means they ought to follow nature accordingly. Rolston