Brief Article Teaches You the Ins and Outs of Good Evaluation Essay Topics and What You Should Do Today

Brief Article Teaches You the Ins and Outs of Good Evaluation Essay Topics and What You Should Do Today Good Evaluation Essay Topics - What Is It? Ahead of writing, one ought to get extensive understanding about the subject. Also, think about the audience and the way that it reacts to the topic of the topic. The topic has to be interesting to you. In the event that you weren't assigned with a specific topic, you will want to choose one by yourself. Essays are not difficult to writethey all follow the very same structurewhich I will demonstrate in a minute. You may also have to learn to compose a review essay in an academically sound method. The essay indicates a considerable level of organization. To steer clear of common essay mistakes, a number of the things which you should always remind yourself when writing an evaluation essay are given below. Be certain that every one of the papers performed by our authors are plagiarism-free it is imperative. The scholarship essay examples shared here are a great plan in telling you the way to compose the ideal scholarship essay. For appropriate growth for a writer and faster progress in picking out evaluation essay topics, it is strongly suggested for a writer to experience free evaluation essays to be able to have a pool of suggestions to borrow from. A writer may also form evaluation essay topics by studying what's happening in society. A Secret Weapon for Good Evaluation Essay Topics Each criterion will act as a puzzle piece to your opinion. Naturally, choosing the right topic also depends upon the duration of your paper. You cannot write a great evaluation essay whenever you have rich evidence for a single criterion and no evidence for one more. It's essential to be able to provide a very clear judgment of the topic. Once more, in the event the criteria, judgments and eviden ce are clear, the general thesis ought to be too. Developing a criterion for the evaluation essay topic together with the effective judgment from the face of the author is the fundamental requirement of an evaluation essay. The Hidden Gem of Good Evaluation Essay Topics There are various types of evaluation essays and you need to remember that every one of them have differences based on the aim of their creation. A self introduction essay can be helpful for different reasons like employment graduate school or professional pursuits. Many students think that it's a waste of time. Students and criminals participating in illicit activities now need to be fearful of different peers who might rat on them. The Fundamentals of Good Evaluation Essay Topics Revealed The very first step is to learn the criteria which you will utilize to compose an evaluation essay on a restaurant. There are 3 things one must have as a way to form an excellent evaluation essay. The very first step in w riting an evaluation essay is making the thesis. There are a few universal methods to help you produce an amazing vital evaluation essay. The very first paper provides a superb foundation of off-policy evaluation. If you're searching for Argumentative Essay templates, you may also have a look at our offered templates. What's Truly Happening with Good Evaluation Essay Topics An evaluation paper should incorporate summary info and your earnest perspective on the topic. There opinions could be biased sometimes but additionally, there are some that could possibly be valid on account of the objective criteria adopted in the duration of the review. Just don't forget that if you will make an outline before starting to write, it is going to save your time. If you'll consist of details that could directly hit the requirements of the school, then it is simple to get the approvalA that you must be accepted for enrollment. The New Angle On Good Evaluation Essay Topics Just Released There's, naturally, a limit on the range of pages even our very best writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. Besides the things you should always bear in mind, in addition, there are some things which you shouldn't do when creating the content of your college essay. In the event you're not sure regarding the content of your upcoming essay, consider trying to find relevant advice online. Many students aren't able to get through the operator, thus wind up walking home alone. Evaluation is typically done by companies to understand in case an employee has been doing their work well and if there's growth in conditions of an employee's performance. When choosing a topic for an evaluation essay, it is necessary to concentrate on a particular company, service, product or policy. The paper seeks to provide a reader a comprehension of the caliber of an item. An evaluation paper provides value judgments about a specific subject in regard to a set of standards. To begin with, you should think about criteria that you are going to be d escribing in the very first portion of the human body section. Remember that the primary quality of an evaluation essay is the concentration of your evaluation all around your perspective. No matter if it is a performance evaluation essay sample or a different type, you will discover essential info to take into account in your writing. You have to spell out how you had the ability to produce the evaluation including the specification of the aspects that you've considered within the entirety of the evaluation and writing process.

The Art Of The Readymade Essay - 1816 Words

The Art of the readymade, a controversial topic both at the beginning of its conception and its duration, was provocative for artists and audiences alike. What made the readymade so provocative was the push by artists to go against one of the foundations of art, the material, and instead focus almost entirely on its conceptual development. In short, a consequence of the readymade according to Helen’s Molesworth was â€Å"a disavowal of an ontological definition of art† . A definition previously shaped by academic art focusing on the considered beautiful aesthetics of artworks that pleased audiences up to the early 20th century. In this essay it will be argued that the readymade defies the â€Å"retinal† aspect of art through two factors. The first factor is the application of a foundational physical three step process to allow the readymade to be considered as art. This process is outlined as the inclusive selection of object(s), the removal of the object(s) ori ginal purpose and its artistic redefinition through its placement. Alongside this process is the second factor which is the artists own personal experiences that accompanies and influences the readymades purpose. The process and influence from personal experiences are evidently applied to readymades including Marcel Duchamp’s work Fountain, 1917 and Tracey Emin’s work My Bed, 1998. These readymades are considered art as this process and experience becomes the pivotal point in the development of art shifting and redefining theShow MoreRelatedReadymade Art Essay1113 Words   |  5 Pagesconcept of â€Å"readymade† art was introduced by Marcel Duchamp when he took an ordinary snow shovel and painted the title In advance of the broken arm. He had previously turned a wheel up-side down and attached it to a stool, creating a piece he called Bicycle wheel. This was also considered a â€Å"readymade.† A â€Å"readymade† by Duchamp is â€Å"an ordinary ob ject elevated to the dignity of a work of art by the mere choice of an artist.† Duchamp produced many of these â€Å"readymades,† but it his readymade entitledRead MoreI Will Address Why Readymades Are Regarded As A Work Of Art1473 Words   |  6 Pagescan find many art movements that caused great controversy but the dada movement is one that continues to cause great controversy even now with their use of read-made objects. Ready-made objects are a strong source of controversy because it pushes the borders of concepts and meaning by using artworks that they didn’t create themselves. In this essay I will address why readymades’ are regarded as a work of art despite the controversy behind them and how they influenced conceptual art. In BlindmanRead MoreThe Concept Of Readymade Art Emerged At The Forefront Of The 20th Century1034 Words   |  5 PagesPanasiuk April 9, 2015 The concept of readymade art emerged at the forefront of the 20th century. Artists introduced conceptual pieces that relied solely on perception, rather than creation. This destructuralization of the art world blurred the lines between art and non-art. Absurdity had been introduced, and standards plummeted, in limbo for eternity. Art became void of all rules and obligations, the very distinctions they require. With no structure the art world is obsolete. Through theories ofRead MoreThe Art World Is A Forever Changing System1614 Words   |  7 PagesThe art world is a forever changing system, with new ideas and concepts constantly emerging. Marcel Duchamp, working in a world where art was focused heavily on pleasing the eye, is seen to emerge with a new idea that aimed to challenge this ‘retinal’ approach that was expected of art during this time. Duchamp would call this new approach ‘the readymade’.†¨This essay will discuss how Duchamp used the readyma de, specifically his 1913 piece Bicycle Wheel, to move away from the focus on the visual andRead MoreDadaism and Conceptual Art: Marcel Duchamp1324 Words   |  6 Pagesevaluate how Duchamp’s exhibition of readymade objects changed the status and value of artistic authorship. Readymade is a term devised by Marcel Duchamp in 1915 to label manufactured objects remote from their practical setting and raised to the prestige of art by the action of an artist’s choice and label. Marcel Duchamp was a French-American painter and sculptor. His work is linked with Dadaism and conceptual art, a movement that examined suppositions of what art must be, and in what way it shouldRead MoreDadaism Art763 Words   |  4 Pagesis an art movement from the post World War 1 era (/www.artinthepicture.com). Dadaism was founded by an author named Hugo Ball in 1916 (www.tate.org.uk). Dadaism is more than paintings and drawings. Dadaism can be anything from visual arts, literature, and theatrical performances (www.artinthepicture.com). I like Dadaism because it is art that makes people think about the question what is art in a way that other art styles do not. The point of Dada is to confuse the person looking at the art. The threeRead MoreCommentary On The History Of Communication Design788 Words   |  4 Pagesbarbarism was being offered alternatively. Art also suffered and the alternative for this appeared to be Dadaism. The movement was ultra-leftist, anti-war, anti-estab lishment and most relevantly, anti-art. The Dadaist movement was a direct criticism of traditional artistic values and provoked with outrageous statements and actions. They classified the art that came before as a part of the system and therefore, attacked it, questioning the value of art and whether it only existed as an indulgentRead MoreThe Controversy of Marcel Duchamp Essay855 Words   |  4 Pages One of the most unique figures in the continuum of the art world, Marcel Duchamp changed the way we look at and produce art today. Marcel Duchamp was by far, one of the most controversial figures in art. Two of the most well known and talked about pieces by him are The Fountain and The Bride Stripped Bare by her Bachelors, Even . Duchamp created many other pieces that caught the attention of critics, other artists, and the population in a negative way; however, these two pieces alone, brought aboutRead MoreGeorge Benjamin Luks : A New York City1437 Words   |  6 PagesMany times in society, life is sometimes influenced by art and during other times art is imitated by life. Art being able to imitate life means that the brush strokes of a painter or the innovative ideas of an architect are influenced by the world around him or her. During the years of 1900-1917 the United States was going through a number of changes. These changes helped to indentify the period as the Reformation Era. During the Reformation era the United States was becoming reshaped politicallyRead MoreMarcel Duchamp And John Cage1574 Words   |  7 PagesThis essay will demonstrate how two revolutionary artists, Marcel Duchamp and John Cage still play a significant role in contemporary art practice and theory today. During the early 20th century, Marcel Duchamp was influenced by the emerging artistic movements such as Dada and Cubism. He experimented with Cubism briefly and attempted to capture time and motion in a cubist style painting. He endeavoured to â€Å"detheorize’ Cubism in order to give it a freer interpretation’. Inspired by his time lapse

The Allegory Of The Cave Turn Around free essay sample

The Allegory Of The Cave: Turn Around Essay, Research Paper The Allegory of the Cave: Turn Around Puting the Allegory of the Cave into my ain words seems comparable to the Christian thought of utilizing the Godhead # 8217 ; s name in vain. First, I # 8217 ; vitamin Ds like to present a phenomenon I have observed throughout my life clip. I call it psyche resonance. Bear with me here. When two objects emit sympathetic quivers, the sound or force multiplies. Examples: Two tuning forks of the same frequence are struck upon each other and held a few pess apart. The quiver is much stronger. Something basic about each object recognizes a similar quality in the other, and amplifies it. As with so many other Torahs of scientific discipline, this jurisprudence applies to many other phenomena. I believe this is what people feel when they foremost hear the Allegory of the Cave. . . soul resonance. Somehow, something deep interior tells them that here we have found a remarkable truth. The Allegory, taken as the narrative of one adult male, narrates his life from ignorance to enlightenment. He sits within a cave, confronting off from a blaze fire. He stares at the wall opposite him, watching reasonably shadow marionettes. He listens to the alien, fantastic, and big words whispered in his ears by the puppeteers. He would of course turn around, or possibly even stand, but ironss bind him to the land, and the puppeteers have retainers who hold his caput in topographic point. One twenty-four hours, a state of affairs arises where he finds that the ironss are broken, and he stands. This is against the will of the retainers, but they have no physical power over him, if he does non let it. He turns unit of ammunition and sees the fire and the puppeteers and so he realizes that all has been prevarications. He is non what they have told him. He does non experience what they have said he does. The fire blinds him. The puppeteers, seeing they have lost another to knowledge, rapidly acquire rid of him by forcing him into the dark cave that looms off to the side, trusting for his death. The adult male is lost, he has gone from darkness to visible radiation to darkness one time once more. Something within him tells him to mount, and he does, grope foring. He cuts himself many times, and many times he about falls to his death on the bouldery land below. He pauses frequently. Until there comes a clip when he sees a distant visible radiation at the exit/entrance to the cave. When he sees this visible radiation, he is non certain whether this is yet another shadow marionette on the wall, but it is upward and that is where he must travel. When he comes out into the bright sunshine, he can non see, the brightness of the Sun entirely has stricken him temporarily blind. He stumbles about, shuting his eyes for periods of clip and so reopening them, seting himself to the visible radiation. And one twenty-four hours, he stares at the Sun without fail, and knows. Let # 8217 ; s start at the beginning. He is in the cave, he is in the darkness of his ain ignorance. Even the visible radiation behind him is a false representation of the glorious Sun outside. Peoples have assaulted him with their falsities, stating him what God is, what Ideals are, and what his ethical motives should be. These are the shadows on the wall, a tellurian God, money, Law, etc. When he was immature he may hold questioned these thoughts, but if you say something adequate to person, they will come to believe it. The adult male built his ain ironss, fashioned them from a forge in his ain psyche, and soaked them in a barrel of his ignorance. He learned surrender, and now he sits in an office all twenty-four hours, being unhappy, his blood-pressure lifting. One twenty-four hours he snaps, for it is a drastic force that rips the ironss from the land. He turns about for the first clip since he was immature, and calls. He now realizes the truth, he is non who they have told him he is. He realizes there are truths inside him that are non the truths of which they spoke. And he cries, besides, for he sees that he and the puppeteers are the same. He weeps at the realisation of his ain self-imprisonment, his true nature, and Burnss himself upon the fire of his anguished psyche, which drags him into the cave. In the darkness he feels things such as self-pity, depression, and a great trade of guilt. These are the times that try work forces # 8217 ; s psyches. There are three options, endeavor to mount, return to the wall, or vacate to suicide. The remainder is where it becomes brumous in my head. How can I set into my ain words what I have non discovered, what I have no apprehension of? The adult male ascents, and he does experience hurting in the aimless roving, but the tunnel is a really subjective topographic point. It can be either heaven or snake pit, depending on the head of the adult male. Hope waxes and ebbs, and the first position of the visible radiation is a critical point in his journey. Through all the prevarications and false # 8220 ; faces # 8221 ; of God, how can one acknowledge the truth when they see it with their ain eyes ( ain heads ) . For me, psyche resonance is the key, I listen to all the constructs of God, maintain an unfastened head and retrieve what resonates. Most of the clip, it seems I am simply paring off utilizing what I know God is non. I fear, of class that when I finish whittling, there will be nil left, but the Truth is of highest precedence. Plato divides Everything into two universes, and each of these two universes into two subdivisions. The lowest subdivision is the World of Images. If I tell you that money will convey you happiness, and you decide to believe what I have said with no old cognition of either felicity or money, you have been exposed to the lowest Universe. Up one degree is the World of Objects. If I give you some money, you can touch it, fold it, eat it, whatever. You learn that you can purchase things with this money, or you can lodge it in a bank. You have experienced the Physical universe. In the World of Lower Forms, the following higher universe, we have archetypical casts for all these physical objects. There is a cast for the ideal homo, a homo that has ALL features. At the same minute he/she has blue eyes, brown eyes, green eyes, etc. The theoretical account has all signifiers of eyes conceivable, all types of hair conceivable, etc. This universe is a universe of flawlessness, filled with perfect trigons, perfect clip, etc. In this universe an equilateral trigon has three sides, all equal, and three angles, all precisely 60 grades. It is within this kingdom we delve while making mathematical computations. The highest kingdom is the World of the Higher Forms. A kingdom of Absolute Truth, where there are no readings, merely complete Forms, which the head can merely appreciation in its full complexness. The universes together form a logical lineation exposing degrees of truth from lowest sentiment to highest signifier. The two lowest degrees are normally occupied by common adult male. While working with mathematics, one can venture into the 3rd degree. And merely when we can gaze straight into the Sun with our archetypical eyes can we gestate of the highest universe. From a religious point of view, the Allegory of the Cave is a narration of one adult male # 8217 ; s journey to the visible radiation. He exists in a province of Becoming ( the lowest two degrees of truth ) , and returns toward the ultimate Truth and Enlightenment, much like The Buddha. From a political point of view, it is an lineation of a society # 8217 ; s transmutation to flawlessness. A narrative of a society # 8217 ; s realisation of the falsities absorbed within it. It is a topographic point where every individual experiences true freedom, and where the Good regulation, where the Low are converted from animate being to Soul. The intent of the Allegory of the Cave, I believe, is double. To assist do people cognizant of the fact that they live within those lower degrees of truth, and that there are higher truths. And besides to assist the 1s who are lonely, dirty, about broken. These lost 1s who have merely begun their journey and are losing hope, a reminder that there is a visible radiation at the terminal of the tunnel. 350

Michael Jackson

Michael Jackson (JM) was born in 1958 and died in 2009. He was an American pop musician. It is estimated that the singer had undergone about ten plastic surgeries by 1990 to conceal his blotched skin due to vitiligo and lupus (Alfred Publishing et al. 16). In 2003, JM and his siblings said that their father had physically and emotionally abused them.Advertising We will write a custom research paper sample on Michael Jackson specifically for you for only $16.05 $11/page Learn More As a result, JM rarely talked about his father and his acts and despised him. It was reported that JM suffered from body dysmorphic disorder (Halperin 43). It has been argued that cosmetic surgery signified his lack of self-respect and self-mutilation (Pratt 121). Throughout his life, MJ has been accused of committing some of terrible crimes although he has been a simple of fame for some. In this paper, I argue that since MJ has been accused of terrible crimes, no one should be an admirer of Michael Jackson. The unavoidably immense examination into Michael Jackson’s life has been a focus on both his enormous abilities as a performer and his spectacular weirdness. Although, there were other performers that also exhibit strange habits, the â€Å"king of pop† certainly outdid them by displaying unusual characteristics that were both unusual and sometime bizarre. His obsession with toys and child like behavior that marked his career, were unfortunately used to judge the person we now know as the king. His peculiar physical appearance, supported by countless plastic surgeries and childish voice contributed to the negative perception that surrounded him. This was coupled with alleged gratification with sleeping with children. This behavior, was revealed years before his passing on. This behavior, was revealed years before his passing on. So it is disappointing to read that all this behavior is being blamed on the lack of him having a normal child h ood because of his over ambitious father. He was often seen as an individual trying to acquire back, his stolen childhood. If this was true, then we would have multitudes of stars also acting in the same way. Thus no one should admire him at all (Markillson 56). I recommend a justification of his behavior , if true, can clarify numerous distinct things, the molestation charges and interest in kids, the fixation with Peter Pan, and multiple plastic surgeries All this points to him suffering from erotic identity disorder. Michael Jackson has been accused of being a paedophile. Between 1988 and 2005, MJ stayed on his ranch in Neverland. On this ranch, MJ built a private zoo and amusement park. The zoo housed poor and terminally ill kids. He held frequent sleepover parties on this ranch.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More The parties received â€Å"unfair† media coverage afte r it was established that MJ was frequently sharing his bed with some children. This accusation was first revealed when MJ was accused of sexually abusing a child in 1993. These parties were again criticized in 2003 during a TV documentary titled Living with Michael Jackson. Even though MJ was successful in pop music and often referred to as the King of Pop music, he never stayed away from controversy (Alfred Publishing et al. 12). The allegation of child molestation in1993 placed his sleepover parties under scrutiny. In spite the accusation, MJ remained adamant that he had not committed any crime. Although MJ denied this allegation, it was reported that he paid the accuser about $20 million to settle the issue out court (Halperin 61). This resulted in the charges against him being dropped. If he was innocent as he claimed, why did he opt for paying his â€Å"victim† to drop the charges against him? Why could he withstand d the court proceedings and justice could prevail? All these questions leave some doubt to whether MJ was innocent (Jefferson 89). So, can a paedophile be a role model? MJ was not only accused of being a molester once but on several accounts. MJ was accused by a man in 2006 to have molested him in addition to intoxicating him with alcohol and drugs. The man also claimed that MJ forced him to undergo uncalled for cosmetic surgery (Pratt 12). MJ was successful in battling the man in court after hiring best lawyers. However, his reputation as the king of pop was adversely ruined. Even though MJ was never proved to be a paedophile, the fact that he paid one of his ‘victim’ to settle the case out of court and that another man accused him of molesting him shows that there were some truth in the claims that he was a molester. On this basis, I argue that no one ought to be an admirer of MJ. Michael Jackson was also accused of dangling his baby on a hotel balcony in 2002. This incident happened in Berlin, Germany. Even though MJ ap ologized for this heinous act, this was one of the most questionable judgments that MJ did. The dangling of his nine-month-old son was an indication of carefree act. This act received a public outrage since MJ was seen holding the child by use of just a single hand around the child’s waist as he greeted his fans who had gathered four stories below. Although some of his fans cheered him, others were to scream at this heinous act. The child could have dropped from the way MJ was holding him carelessly (Alfred Publishing et al. 81). The child in question was MJ’s youngest son. Prince Michael II.Advertising We will write a custom research paper sample on Michael Jackson specifically for you for only $16.05 $11/page Learn More Although MJ committed this act while he was about to receive an award for his philanthropic work for children, this act was seen to go against his mission of being a caretaker of unfortunate children of which was being aw arded. This saw MJ receive damaging media coverage. For instance, the British tabloid ran a headline titled â€Å"Mad Bad Dad† while the sun ran a headline titled â€Å"You Lunatic†. MJ was also on the receiving side from child abuse experts who criticized MJ behaviour. They criticized him of having irresponsible behaviour toward a child and an indication of being careless. Some argued that such an act needed some people who care about children to have called a child protection hotline and police to arrest such a carefree person (Pratt 41). Given this act, which was an indication of uncaring father, MJ cannot be a role model for future fathers and as such, no one ought to be his admirer (Markillson 34). Michael Jackson accused of lacking self-respect and self-mutilating through plastic surgery. When MJ slightly narrowed his nose and shaped his eyebrows in 1984, the black community accused him for despising his black American look (Taraborrelli 121). This was argued to be an indication of lack of self-respect. He was accused of self-mutilating his body in 1987 when he underwent plastic surgery to change his skin from beautiful cocoa bronze to white. Even though MJ denied this at first and blamed it on his medical condition, Vitiligo, it was clear that he had undergone plastic surgery. It was also rumoured that he was taking female hormones, which made his facial hair to disappear (Alfred Publishing et al. 73). Although MJ underwent several plastic surgeries to transform himself, he only admitted to two plastic surgeries on his nose while denied all others. It is argued that the singer underwent multiple plastic surgeries in 1990s. The fact that MJ tried to transform himself implies that he disregarded his race and despised himself (Henning 32). Could you have a role model who despises his race or himself? I believe that no one ought to admirer such an individual who has no self-respect or who mutilates himself to run from reality. Thus, no one oug ht to be an admirer of Michael Jackson.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Despite the overwhelming evidence that MJ ought not to be admired, some MJ fans still belief he was a great man that need to be adored by many (Halperin 51). Some of the proponents of MJ as a role model argue that MJ had unrivalled passion for children plagued by poverty and terminal ailments. On the other hand, some of his fans argue that MJ had passion for his children and was committed toward becoming a perfect father (Taraborrelli 105). Furthermore, MJ is adored for being passionate musician and dancer and as such is argued to be the best role model for this aspiring to become musicians and dancers. Even though MJ had unhappy childhood, when he moved to Neverland he sort to prove that one could still have a happy childhood in his adulthood and ensure that many other children were able to enjoy their childhood also. MJ is said to have been a great philanthropist who contributed generously to children related charities throughout his life (Pratt 39). MJ was named by Guinness Book of records as being a Pop Star who supported the most charity firms. He was involved in taking care for many kids in his Neverland ranch some of whom had terminal illness (Halperin 51). Many proponents of MJ’s good cause argue that many authors have been involved in bedevilling him without even writing about his huge contribution to aid under privileged kids and those with terminal illness (Alfred Publishing et al. 27). Thus, MJ is said to have placed children above anything else. In spite this, critics of MJ argue that he had no real zeal for children but instead sort to put them into a place where he could easily access them and abuse them. They base this argument on the counts of accusation levelled against MJ in 2003 for molesting some of the kids that he was staying with at his Neverland ranch (Taraborrelli 34). MJ is seen as a child paedophile rather than a passionate caregiver of kids. As such it can be argued that MJ was no kid caregiver but rather a silent molester w ho wanted to conceal his paedophilic characteristics by contributing to charity causes aimed at helping kids and as such he need not to be admired by anyone as a role model. Apart from being a passionate lover for kids, MJ is also argued to be one of the most loving and attentive father who was concerned with ensuring that his kids grew up with the right values. He ensured that his kids stayed out of media coverage as much as possible. He had them schooled at home and their faces were rarely captured by paparazzi shots (Halperin 48). One could argue that the concealment and isolation of his kids is not an indication of a father who loves his children but one who conceals his dark side. However, those close to MJ said that his three children were always engaging, well adjusted and intelligent. It is also said that his children loved him a lot. MJ is said to have lived for his children in spite the controversies that surrounded his life (Pratt 45). He is said to have strived to ensure that his kids led a normal life. MJ is said to have acted both the role of a father and mother to his kids and as such was involved ion washing and dressing them. In spite this picture painted of MJ, his heinous act of dangling his nine-year-old son over a hotel balcony is no indication of a loving father (Alfred Publishing et al. 21). This act was an indication of a careless father who was not concerned with the safety of his own kids. A loving father does not teach his kids to be extravagance. MJ is said to have indulged his kids in extravagance. It is said that he used to rent movie theatres all for himself and his three kids to ensure they watched in peace a first run movie. Although one would argue that MJ was trying to protect his kids from the public, this was more than protection. As such, MJ ought not to be admired as a great father. MJ is argued have had unparalleled passion for singing and dancing. MJ first excelled in the Jackson 5 Group as a dancer and a singer. He was also successful as a solo artist. His commitment to music and dance is said to have been one of the great inspiration for many around the world (Halperin 113). MJ’s passion for music and dancing inspired many to learn that one can be successful in any field that he/she chooses if they become committed to their cause (Taraborrelli 56). However, MJ has been criticized for being an obstacle to the career development of his brothers as he signed them for long contracts and did not allow them to release their own songs. This is an indication that MJ was self-centred and was not interested in other people’s success (Henning 21). A good role model is interested in other people’s success and is selfless. Thus, this argument reinforces the fact that MJ is no role model that ought to be adored by anyone. Conclusion Michael Jackson was accused of being a paedophile and in 2003; he was particularly accused of molesting a 12-year-old boy. The fact that MJ opted to sort the issue out of court and paid his â€Å"victim† enormous amount of money leaves many questions to be answered on his claimed innocence. In addition, MJ was accused for being a careless father when he was seen to dangle his nine-month-old son over the balcony of a hotel in Berlin. This was contrary to his proclaimed value of being a loving father. Moreover, MJ was accused of lacking self-respect and to have mutilated himself through several plastic surgeries throughout his life. Since MJ has been accused of these terrible crimes, no one should be an admirer of Michael Jackson. Works Cited Alfred Publishing, Jackson Michael, Anka Paul, and Coates Dan. This Is It: From Michael Jackson’s This Is It (Easy Piano), Sheet. New York: Alfred Publishing Co., Inc., 2010 Halperin Ian. Unmasked: The Final Years of Michael Jackson. London: Pocket Books, 2009. Henning, Shawn. Michael Jackson: The Book the Media Doesn’t Want You to Read. New York: AuthorHouse, 2009. Jefferson, Mar go. On Michael Jackson. London: Knopf Doubleday Publishing Group, 2007. Markillson, William. The Jackson Trial. Oxford: Oxford University Press.2011.Print. Pratt, Mary. Michael Jackson: King of Pop. London: ABDO, 2010. Taraborrelli, Randy. Michael Jackson. London: Pan Macmillan, 2010. This research paper on Michael Jackson was written and submitted by user Lilly Cunningham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Coca-Cola Essay Essays

Coca-Cola Essay Essays Coca-Cola Essay Essay Coca-Cola Essay Essay COLA-WARS Main Issue: Factors causing the decline in CSDs and Cola Sales: - Carbonated Soft Drinks (CSDs), the foundation of Coca-Cola’s brand is declining, although it still holds the highest market share in comparison to non-CSD beverages. Coca-Cola is at risk of eventually producing a negative return from its CSDs and to be outperformed by non-CSDs, non-carb beverages and bottled water within its own product line, and with its competitors if the current trends persist in the future. A combination of factors have played a role in the CSD downturn, including a significant change in consumer behaviour and perceptions, government regulations, increase in input prices, competitor innovations, financial indicators and production complexities that all contribute to Coca-Cola’s diminishing sales for which will all be examined and discussed in detail throughout the following body. In 1886, Coca-Cola was developed and its bottling network grew rapidly and reached 370 franchises by 1910. Its introduction of a carbonated soda beverage was like no other on the market where demand had a steady incline until the mid-2000s. During this period, the market entered into an economic downturn, sales declined as consumers opted for cheaper alternatives. (#) In addition to a lowered disposable income, there have been growing health concerns about CSDs and proven linkage between obesity and nutrition. The public began to view the ingredients as unnatural and unhealthy, where hazardous concerns about ingredients increase from 40% in 2004 to 53% in 2010. In response, initiatives to discourage purchase involved a 20% tax with the intentions to cut calorie intake from sugary drinks by up to 49% a per a day in the US and the banishment of these drinks on school premises had a negative effect on Coca-Cola’s sales and market share. Coke’s annual report identified obesity and health concerns as the number one risk factor for its business. The health conscious consumer base grew which lead to a significant shift in the market where there is an increase in non-CSDs, fruit drinks and bottled water. Consumption of CSDs maintained a steady incline from the 1970s and peaked in 2000 with 53. 0 to 46. 0 in 2009 and market share went down to 17. 0 from 20. 4 in 2000. Operations ran efficiently where its high speed production lines that was interchangeable only for productions of similar type and packages of similar size. However, with the spike in non-CSDs, production processes had to accommodate expensive modifications for the complicated alternative beverages caused. The finished goods required a smaller but specialized production process that were challenging for bottlers to make with their existing infrastructure. Bottlers became vulnerable as they were not fully participating in the new growth of the business and also being bypassed by Coke in the distribution of their non-CSDs. Also, mass merchandisers that used its size to exert pricing pressures on Coke who only wanted to negotiate marketing and shelving arrangements directly with concentrate makers which are a traditional practice of bottlers that benefited from distributing in exclusive territories. Bottlers incurred higher distribution and sales costs where cost of goods reached 90% of sales, the highest level in more than two decades. Supplier inputs and fierce competition which resulted in pricing discounts becoming the norm which had Coke struggling to maintain its market share. Consumers are now at the point of expecting sales and are less inclined to make purchases at a regular retail price which has keeps Coca-Cola’s margins. In addition, merchandisers who use its power to exert pricing pressure and substantial rebates for major accounts, such as reducing its per unit price to its franchisees to $1. 45 from $6. 20, 23% weighs heavily on Coca-Cola’s sales but it necessary to secure accounts away from its competitors. SWOT Analysis| Coca-Cola| Strengths| * Coke and Pepsi offered â€Å"direct store door† delivery, where sales people secured shelf space, stacking the products, trademark positioning and setting up point of purchase or end of aisles display. * Smaller national brands such as Shasta and Faygo distribute through food store warehouses where * The retailer is responsible for storage, transportation, merchandising and stocking shelves, thereby incurring additional cost * Cola Wars weakened small independent bottlers * Pressure to spend more on advertising, product and packaging proliferation, widespread discounting these factors resulted in higher capital requirements and lower profit margins * Retained deals with Burger King and McDonald’s (the largest national account in terms of sales) * In 2009, New Freestyle soda machine which could create dozens of different kinds of custom beverages (Restaurants had to pay a 30% premium for freestyle compared to regular fountains)| Weaknesses| * Cola Wars weakened small independent bottlers * Production difficulties with non-CSDs * Additional bottling expenses through specialized production processes * Strained relationship with bottlers| Opportunities| * Further international extensions * Product innovation * Bottler process improvement through its consolidation| Threats| * Early 2000s consumption of CSD declined * By 2009, the average American drank 46 gallons of CSDs per year, the lowest since ‘89 * Starting in the late 90s America still dr ank more CSDs, than any other beverage but consumption started to decline * **Health concerns – growing linkage between issues of obesity and nutrition * In 2005, Federal nutrition guidelines identified regular CSDs as the larger source of obesity –causing sugars in the American Diet * Schools throughout the nation banned the sales of soft drinks on their premises * Several states pushed for soda tax on sugary drinks * Government study suggested that a 20% tax could cut the calorie intake from sugary drinks by up to 49 calories a day per person in the US * Tax on sodas became the new measure * Consumers started to view high fructose corn syrup as unnatural and unhealthy * 53% of Americans were concerned that the ingredient posed a health hazard in 2010 compared to 40% in 2004 * ***Coke’s annual report identified obesity and health concerns as the number one risk factor to its business * 80% of sales from international markets-serving over 200 countries * Limited pricing controls| Weighted SKF| | Coca-Cola| Pepsi| Strength Measure| I. M| S. R| Score| S. R| Score| Image/Reputation| . 15| 10| 1. 5| 9| 1. 35| Distribution Capacity| . 25| 10| 2. 5| 10| 2. 5| Financial Resources| . 15| 8| 1. 2| 7| 1. 05| Price| . 15| 6| . 9| 6| . 9| Marketing/Advertising| . 25| 10| 2. 5| 10| 2. 5| Acquisitions/Extensions| . 05| 10| . 5| 10| . 5| Sum of I. M| 1. 00| | Weighted Overall Strength| 54| 9. 1| 52| 8. 75| 1. Image/Reputation Coca-Cola – Market survey on brand loyalty indicate that more consumers preferred Coke over Pepsi as their favorite CSD brands in 2010. * Pepsi – Redesigned its logo in 2008 with a three year rebranding plan that could cost over $1 billion to rejuvenate its image. 2. Distribution Capacity * Coca-Cola Pepsi – Both have around 100 plants for nationwide distribution with the capacity to serve the entire US. 3. Financial Resources * Coca-Cola – Net Profits/Sales: 22% * Pepsi – Net Profits/Sales: 13. 8 % 4. Price * Coca-Cola Pepsi – Both engage in severe price wars to retain customers as their purchasing behaviour indicates no brand loyalty where they seek cheaper alternatives in the economic downturn Mass merchandisers use its power to exert pricing pressures Substantial rebates for corporate accounts 5. Marketing/Advertising * Coca-Cola – Spent 5540 million in marketing support for its top bottlers Patented unique skirt design became an American Icon. Its marketing campaign, â€Å"Real Coca-Cola taste with zero calories† was the most successful product launch that produced double digit growth * Pepsi â€Å"Pepsi Generation† marketing campaign, which targeted the young and â€Å"young at heart. † The campaign helped Pepsi narrow Coke’s lead to a 2-to-1 margin 6. Acquisitions/Expansions * Coca-Cola Pepsi – Both have formed alliances to incorporate their core competencies and expand into foreign markets

Activities and Ideas for Veterans Day Lessons

Activities and Ideas for Veterans Day Lessons Whether its peacetime or wartime, its always important to teach our students that Veterans Day means more than just a day off from school. Patriotism is a value that must be taught and modeled for our young students. By taking some time to give this sentiment even deeper meaning in your classroom around national holidays, you will be building the foundation for your young students to be proud and contributing citizens of our country. Veterans Day in the Classroom Here are a few ideas for introducing Veterans Day in the elementary school classroom: Ask the students what they think Veterans Day is for. Why is it important? What does the word veteran mean?Inquire if any students have any relatives or acquaintances that are veterans. Have they heard any first-person stories about wartime?If you live in a military town, give the students a chance to talk about any family members who are serving our country currently. Emphasize that they are heroes who will be honored during future Veterans Day celebrations after finishing their service.Share quality childrens literature as a starting point for a whole class discussion about the human experience of war. Possible titles include: Nim and the War Effort by Milly Lee (for ages 4-8)The Wall by Eve Bunting (for ages 4-8)Veterans Day by Mir Tamim Ansary (for ages 4-8)Behind the Blue and Gray: The Soldiers Life in the Civil War by Delia Ray (for ages 9-12)Have the students imagine that they are away at war. Perhaps they could each write a fictional letter back home, telling friends and fami ly what it is like on the battlefront. Or they could write a page of an imaginary diary about their war experiences. Focus on the lives of heroes from Americas wars. George Washington and other famous veterans can serve as a powerful inspiration to young children.Invite a local veteran to speak to your class. Check if any of your students are related to veterans or contact your local veterans group for names and numbers. Additional Information and Inspiration All About Veterans Day An in-depth look at how the holiday came to be and even a short discussion of how veterans are honored in other countries.Department of Veterans Affairs Includes a special section for educators with school activities and cool stuff for kids.Veterans Day A few lesson ideas that will help get your pedagogical juices flowing.Veterans Day Spotlight This focus on Veterans Day includes timelines of major American wars and many other interesting pieces of information.

Marketing McDonald's in India Essay Example | Topics and Well Written Essays - 5000 words

Marketing McDonald's in India - Essay Example Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. Low priced meals for the lunch and dinner time have helped the brand to attract young consumers in the McDonalds outlets, who try to cover up their eating habits with their limited pocket money based finances (ICMR n.d., p.7-8).. The menu is highly customized in nature in order to cater to the taste and preferences of Indian consumers (ICMR n.d., p.6-7). Highly segmented division of food menus for catering to both vegetarian and non vegetaria n consumers (ICMR n.d., p.7). Provides value for money products for single items and bundled product offerings for multiple items, thereby giving the customers a very effective pricing advantage that fits into their consumption styles and patterns (ICMR n.d., p.7). Weakness With the rise in fuel costs, offering flat prices for home delivery just at the rate of Rs.10 may actually reduce the profit margin for the brand in the long run. Due to tremendous popularity of the brand, there has been a significant amount of opportunity cost involved with the failure to entertain customers. Failure to entertain customers due to non availability of space in the outlets may lead customers to switch to other brands like KFC, Dominos etc. Opportunities From the time period of 1995, when McDonalds fast entered into Indian market through joint venture collaboration, an average person used to eat out only 3-4 times a month. But there has been a significant change in the consumer behaviour as of recen t times. As of today, more and more individuals prefer to eat out on a more regular basis with average spending ranging from Rs 100 – 150 (ICMR n.d., p.15). The rise of nuclear families in India has also popularized the concept of eating out and also increasing the number of footfalls at the quick service outlets like McDonalds (ICMR n.d., p.14). Threats In order to keep up with competitors of global repute like KFC, Taco Bell, Domino’s and Pizza Hut who aiming to gain an increase in market share in India by opening new outlets all over India at a very aggressive pace, it is increasingly necessary for McDonalds to get into a hyper expansion mode and fund the expansion into small town areas and regional locations by venturing into Tier II and Tier III cities (ICMR n.d., p.14-15). For developing and sustaining with the expansion process, it is

The Similarities Between Marx and Aurelius Essay

The Similarities Between Marx and Aurelius - Essay Example It will be shown how they agreed and the differences they shared. Karl Marx's Estranged Labour confirms that man is defined by the work he produces. His whole identity is intertwined with the right to work. Man is a product of his environment. He identifies himself with the "fruit of the efforts". Aurelius's environment is the Universe, Nature and Divine Providence. He considers it more important the work one does upon his intelligence and his existence in the present. To explain Marx's economic principle, if the man is a product of his material wealth in which his work is for someone else, the more he works, the poorer he becomes. "The alienation of labor occurs because labor is not essential to his being. He does not affirm himself but denies himself, does not feel content but unhappy, does not develop freely his physical and mental energy but mortifies his body and ruins his mind" (74) If he is poor, he becomes alienated to what he is doing and his self-identity is destroyed. If h e has a low concept of himself. He will become estranged to others and his society. Marx says as we work for others, we become slaves to the material wealth we produce. Material wealth will determine our level of happiness. How can one think highly of himself if he is poor and hates what he is doing? An earlier philosopher, John Locke said that "work was one of the unalienable rights of man". Aurelius said that work should have a purpose. Aurelius defines the man by his introspection and lack of material wealth. Aurelius shows man what needs to be done in order to be happy. Marx's implicitly says that our happiness is defined by the projection of our self-identity. Aurelius says we only can find freedom when we no longer depend on material wealth. Karl Marx "work is essential so that an individual does not become estranged or alienated from himself and other workers." Self-conception is defined by the fruits of one's efforts. Work or labor on physical matter enables an individual to meet his basic needs and see himself in terms of society. If we agree that self-conception is defined by the effort one puts into the work, both Marx and Aurelius agree to the meaning of happiness. Aurelius would say that Necessity is the need to work. The ability to create from the soul forms one's personal identity and thus enables personal survival and the desire to survive. These three concepts are the basis of humanity. Aurelius would agree at his level, as change keeps the universe going. "The transformation of nature into objects is one of the fundamental aspects of human condition. Two different philosophers agree that the universe has to have constant creation and change otherwise there is decay and death. Aurelius used different language to say that we are all from one universe and must work together to find a common ground. It is not natural to stand in each other's way. He would have agreed with Marx that it would not have been natural to have an unhappy worker. Aureliu s didn't want the man to become distracted by the material aspects of life. He did not really explain if the necessities of life were part of the material aspects. One would have to assume that he meant material wealth. The basic daily needs of man were met. Once again Aurelius and Marx mentioned that people should not have to suffer from others, whether they were good or bad if they did not work harmoniously together.

Value of Homework Essay Example for Free

Value of Homework Essay Homework can be defined in simple words as â€Å"any task assigned to students by school teachers that are meant to be carried out during non school hours (cooper 1989).†Students are expected to complete their homework time. Completing homework properly helps students with understand their class work, quizzes, tests, and exams. Most parents think their children are getting less homework. Students who are from low income homes should review over their homework. There is a specific time students for each grade should be spending on their homework. All parents want their children to do well in school. Most parents want to know what their children are learning in school and how they’re doing. Parents usually ask their children if they have homework and how much. These days’ parents say that their children are getting less homework, no matter how much their children get. They just want to see their children studying all day. Sometimes children do get less homework but that doesn’t mean they should review over the work. Parents usually tell them that they should review over their work if they finish early. For parents homework is as easy as going down a slide, but for some students, homework is like fishing because it is boring. Students who are from low income homes might not have all the resources that students form high income homes might have, but they should still review over their homework. The more they review the better they will do in school. Students from low income homes should go for extra help if they don’t understand something. Some students might have well educated parents who can help them but if they don’t they should go for extra help. For some low income home students, homework is as hard as a rock because it is hard, and for most high income home students, homework sometimes has easy killing questions. There is a specific time students from each grade should be spending on their homework. Homework is work at home, work at home is homework. Students from high school should spend at least 1  ½ to 2  ½ hours per night on their homework. Middle school students should spend at least less than 1 hour per night, but if students spend more time on their homework than this, they will probably do better, and everything will seem easier for them to understand. As it was mentioned before, homework is very important to get good grades on tests, quizzes, exams, etc. For some students homework is very hard, for some students homework is very easy, and for some students homework is just fine. But students should always keep in mind that homework is the key to get good marks in classes.

Free Essays - Dead Man Walking :: Dead Man Walking

Dead Man Walking People in society today have changed their feelings towards humanity and religious practises. This change is seen clearly in the movie "Dead Man Walking." The characters go through changes in their view of religion and their feelings about human morality and humanity towards each other. The characters of Sister Helen, Matthew, and the victims parents all went through these changes during the movie for different reasons. These emotional changes that the characters went through are very common. Everyone changes their ideals and morals depending on their situation. Matthew's ideals changed because he feared that he was going to die alone. Sister Helen's feelings changed because she saw a side of Matthew that no one else was able to see. The parents of the victim "Hope" were filled with revenge because of what Matthew did, not why he did it. The father of the victim " Walter" was very sympathetic, he understanding of what Matthew was going through. SISTER HELEN Sister Helen was very unsure about what she was doing in life. She became a nun to give back to the community which gave her good Christian morals and values. By becoming a nun she was able to teach others to respect life and become more like Jesus (A Son of God). As a child Sister Helen was taught to be very supportive and to give this support to those who needed her help. When confronted with Matthew, Sister Helen tries to see the good in him and show him the respect she believes he deserves. She believes that there is good in all man and that every person deserves respect. Sister Helen understands that what Matthew did was wrong, but she also knows that every person is worth more than their worst act, and that ,"No man deserves to die . . .". In Sister Helen's mind every man deserves a chance. From insight into her background and Christian upbringing Sister Helen is able to see and feel for Matthew as a person and not as an object of "...scum or as a monster...". The media's understanding and the victims parents understanding is that Sister Helen believes that Matthew was wronged by the system.

Midterm Essay on Truth

Eli Tanenbaum Ms. Anderson English 3H, Set 4 22 January 2013 Midterm Essay Sometimes the truth has the ability to imprison one’s self; other times it can set one free. Either way, the truth is something that can decide one’s fate. Society often decides what is true and what is false; however, sometimes these truths are indeed a lie. In order to come to the realization that what was once perceived true is actually a lie, one must embark on a trek to discover the genuine truth.As evidenced by Ray Bradbury’s Fahrenheit 451, Arthur Miller’s play The Crucible, and Billy Collins’ poem â€Å"Introduction to Poetry†, it is one’s responsibility to seek his or her own truth and therefore control his or her own destiny. Guy Montag lives in a society where the majority accepts a lie as the truth. Montag and others are taught to believe that books cause harm and desolation to the people around them, and should therefore be banned from society. Afte r his wife Mildred’s attempted suicide, Montag realizes that although people in his society are alive, they are not truly living.He assumes that in the absence of books, his society has become completely absent of emotion and he yearns to discover why. Through this journey, Montag encounters an old English professor by the name of Faber who explains that it is not books that Montag desires, but the important qualities that they teach instead. He learns that books allow people to obtain information, express emotion, and think freely. After uncovering the truth, Montag then decides that it is his destiny to restore these necessary qualities, and bring life to a seemingly dead society.The idea of witchcraft has consumed the minds of the people in the town of Salem, and while some decide to fall victim to the mind control of society, others attempt to remain truthful to their moral beliefs. As the accusations of witchcraft escalate, some people in Salem fail to seek the courage t hat it takes to remain truthful. These people decide to lie and avoid being hanged or imprisoned while the others who decide to tell the truth and become victims of a corrupt society.John proctor refuses to compromise his moral values and decides to speak the truth and thus deny any witchcraft activity. This decision ultimately determines Proctor’s fate and allows him to die an honest man. Proctor’s discovery that confessing to a perceived truth is of greater consequence than telling the actual truth allows Proctor to die with dignity and honor. Poem’s are unique in the way that there is no one true answer because poems contain ambiguous text that allows different people to take away different meanings.The truth or the meaning of a poem lies behind one’s individual interpretation and therefore it is each reader’s responsibility to discover it on his or her own rather than simply being told it. Discovering the truth behind a poem can be a painstakin g task but it can also be enjoyable. No matter the difficulty of the process, discovering one’s own truth is necessary and fulfilling. By realizing the meaning of a poem, the reader has the ability to take this meaning and apply it to his or her own life and learn the true importance of poetry.In the end, John Proctor, Guy Montag and all readers of poetry discover that the truth is a valuable entity that requires great responsibility. The truth is something that cannot only benefit oneself, but also the society in which he or she lives in. The truth has the ability to shed knowledge and joy, and should therefore be discovered by everyone. As a result, one should always take part in his or her own journey to discover the truth about the society in which he or she lives in; otherwise, one never knows if they are living a life of lies in which society has proclaimed to be true.

Embedded Assessment Essay

This Embedded Assessment is very mentally challenging. The assignment keeps you thinking. After I heard our assignment for today, I just sat there wondering, which aspect of my life do I choose? Out of all my symbols which one is going to be the easiest to write about? I realized, it isn’t about getting it done quickly. It was about getting the most out of it. So without further ado I present to you†¦ two symbols of my home culture! I grew up very quickly and didn’t have much of a childhood. My culture is completely revolving around my family life. In a short period of time I changed a lot and matured more. My family and friends are extremely important to me. When I was younger my family broke apart for various reasons and since then I have not seen my father. It was hard trying to act like nothing had changed for us. I had to be a big sister and forget about my issues. Isabell is the largest aspect of my life and that can be an issue sometimes. Relationships between friends and boyfriends have been forgotten about because of our strong bond. That is why I chose a photo of my younger sister and I. It is a photo taken of Izzy and I, the day that she was born. Another artifact of my life I chose is one of my Cappie medals. The Cappies of Greater Cincinnati program is a way for teens in drama club can feel more rewarded in all aspects of the theater. Scott Drama is a program that is very welcome and inviting. Being in Drama is like having a second family that you can go to for all of your problems. We fight and bicker, but together we make some awesome shows. Last year we were nominated for several categories, which is a huge deal for a public school in Northern Kentucky. We are going up against schools like St. Xavier, Cincinnati Christian Schools, Cincinnati Hills Christian Academy,Colerain High School, Sycamore High School,Taylor High School,Turpin High School and even School of Creative and Performing Arts. It’s very prestigious to even get nominated and even more so if you do win. It’s very close to my heart (literally).

THE THREE BASIC TYPES OF HORROR FILM essays

THE THREE BASIC TYPES OF HORROR FILM essays There are three basic types of horror film: the supernatural, the scientific, and the naturalistic. The first type (which we most often think of as the true Horror movie) is where we come across supernatural monsters such as vampires, werewolves, demons, ghosts and zombies. These are creatures of legend and come from thousands of years of human psychic response to the mysteries of the earth. The scientific horror film is the type where we find the mad scientist(s) creating (or discovering) something outside of nature; something that will be lost from human control and run amok before being overpowered (usually) by the military, and the world is restored to peace and harmony. The monsters featured here are often new creations, things weve never imagined, never mind seen. Sometimes they are not made or found by Man they exist just ouside of human awareness until they feel it necessary to appear and endanger the human species. The third batch of horrors are the naturalistic monsters which our daily news is often reporting. These are the serial killers and the psycho murderers, the madmen and the crazies. Sometimes these creatures are created for the screen from the very real life atrocities that scream from the headlines. Or, indeed, are perhaps covered up by the media for fear of copycat crimes. Other times the monster is an animal, such as a bear or a reptile (usually grown to above-average size), or even a group of beasts (ants, bees, spiders, dogs). Now, none of this is simple and strict categorisation. Some monsters may be difficult to slot into a certain genre. For example, the giant bear that runs amok in Grizzly could be hungry due to a lack of his usual foresty foodstuffs (creating a naturalistic horror), or he could be a scientifically altered, perhaps by manmade chemicals in the water supply, to reach a monstrous size and therefore unable to not eat humans to supplement his diet. And the terrors o ...

Cape Lion Facts

Cape Lion Facts Name: Cape Lion; also known as Panthera leo melanochaitus Habitat: Plains of South Africa Historical Epoch: Late Pleistocene-Modern (500,000-100 years ago) Size and Weight: Up to seven feet long and 500 pounds Diet: Meat Distinguishing Characteristics: Extensive mane; black-tipped ears    About the Cape Lion Of all the recently extinct offshoots of the modern lion- the European Lion (Panthera leo europaea), the Barbary Lion (Panthera leo leo), and the American Lion (Panthera leo atrox)- the Cape Lion (Panthera leo melanochaitus) may have the least claim to subspecies status. The last known adult specimen of this big-maned lion was shot in South Africa in 1858, and a juvenile was captured by an explorer a couple of decades later (it didnt survive long out of the wild). The trouble is, the various extant subspecies of lions have a tendency to interbreed and mix up their genes, so it may yet turn out that Cape Lions were an isolated tribe of Transvaal Lions, the remnants of which can still be found in South Africa. The Cape Lion has the dubious honor of being one of the few big cats to have been hunted, rather than harassed, into extinction: most individuals were shot and killed by European settlers, rather than slowly starving due to habitat loss or poaching of their accustomed prey. For a while, in the early 2000s, it seemed that the Cape Lion might be de-extincted: a zoo director from South Africa discovered a population of big-maned lions in Russias Novosibirsk Zoo, and announced plans to perform genome  testing and (if the results were positive for fragments of Cape Lion DNA) attempt to re-breed the Cape Lion back into existence. Unfortunately, the zoo director died in 2010 and the Novosibirsk Zoo closed a couple of years later, leaving these putative Cape Lion descendants in limbo.

WHAT IS THE REASON FOR GLOBAL TALENT MOBILITY IS IT RELEVANT TO THE Research Proposal

WHAT IS THE REASON FOR GLOBAL TALENT MOBILITY IS IT RELEVANT TO THE LAW AND POLICY OF DIFFERENT COUNTRIES - Research Proposal Example Many companies are requiring high levels of flexibility from their subordinates as they increase their cross border activities. Furthermore, the changing trends towards diversity have put the firms under pressure to ensure that they get a global outlook. This is through having employees who emanates from different parts of the world. In 2011, the world changed dramatically. The financial crisis of 2009/2010 had a major impact on the global economy. Many countries across the world are still struggling to restore their local labor market. In countries that were highly affected, the local population eagerness to find a job abroad has increased immensely. Nevertheless, this does not necessarily mean that countries that have struggling economically are under pressure because the unemployed population will look for jobs in other countries. For instance, in some South European countries, the level of unemployment is very high. Nevertheless, the local population is not willing to leave their country in order to seek jobs elsewhere despite the ease to move to other European Union countries (Vance & Paik 2014). New opportunities keep arising in different markets across the world. With the increasing levels of competition in the local and international markets, companies are willing to take risks in order to tap to these opportunities. However, while opening these subsidiaries, they are forced to use some of their workforce that is experienced in dealing with customers who emanates from different cultural, racial, and religious background. The business world is changing rapidly. This has transformed the way companies are outsourcing their workforce, organize, and manage them. Currently, knowledge, trade, and technology are interlinked now more than ever (Vaiman & Haslberger 2013). The world is experiencing an explosive growth in the emerging markets, an aspect that is increasing the number of employees working away from their homes. In the past one decade, new

Changes by Tupac Shakur Essay Example | Topics and Well Written Essays - 1250 words

Changes by Tupac Shakur - Essay Example Grossman and DeGaetano in their book "Stop Teaching Our Kids to Kill: A Call to Action Against TV Movie and Video Game Violence" (1999) pursue this idea even further, as they prove that media not only conditions children and young adults to violent behavior, but also teaches them the "mechanics of killing". The adherents of this theory consider rap music to be one of the greatest threats for the soles and minds of young Americans. Jay Nordlinger in his article "'Bang': Guns, rap, and silence - violence in rap music" published in National Review (April 2001) claims that "gangsta" rappers glory in guns and gun violence in song after song after song." He, along with the other social activists tries to persuade the society that gun violence promulgated in the lyrics and videos of some rap singers is one of the main reasons for the children to bring guns to school and shoot their teachers and classmates. But it's obvious that rap music videos solely are incapable of creating this effect. Social conditions such as poverty, racial discrimination, substance abuse, inadequate schools, joblessness, and family conflict and dissolution contribute to an environment that fosters violence not just rap music videos. Some journalists and psychologists prove that rap videos are just one of the ways of "selling" rap culture. It's true, that for many of the rap singers their music is just the way to earn money and popularity, thus they fill their songs with the content that sells successfully. Unfortunately, there is always a demand for violence on our market. Before blaming rap music and videos for encouraging children and teenagers to commit violent acts, we should try to find out why is this music so popular among them. Why American teens and young adults, at list part of them, want to listen and watch songs, clips, and movies where people abuse, rape and kill each other Maybe something is wrong with our educational system, as it's unable to persuade the youth in the futility and danger of violence, to teach them that their goals can be achieved using other methods Or the problem lies within the society that cannot offer some of its young inexperienced members other sphere for actualizing their potential than that of crime and violence Typac Shakur, who's one of the most prominent rap singers, of our time made a great impact on part of our contemporaries. His texts expressed the opinions for all of those, who were underprivileged because of their race and financial state. This singer had himself grown up in a poor Afro-American family, thus he knew about the realities that were present in his songs. Lots of people say that Typac, together with other rap singers often overcharged the difficulties and severities the Afro-American poor have to experience, but, nevertheless, his songs became tremendously popular. A question arises here which's would his creativity have been so popular if he were lying in his songs Tupac's song Changes is one of his attempts to let the world see what is going on in the blocks were the poor Afro-Americans dwell. Most of us don't believe it until we see it by ourselves, as our

Global Alumna Essay Example | Topics and Well Written Essays - 1250 words

Global Alumna - Essay Example In fact, the first 2 Principles listed are specifically focused on protecting the human rights of all workers. Both of these Principles rely on the Universal Declaration of Human Rights, passed in 1948. The declaration guarantees individuals the right to equality, life security, personal freedom, as well as, their economic, social, cultural freedoms.("United nations global," 2012) When it comes to human rights Global Alumina believes in adhering to the internationally, globally, accepted standards of the definition of human rights. More importantly, they feel strongly about not being complicit in situations where human rights may be actively violated.("Global alumina coprotation-," 2012) As previously stated, the Global Alumina Corporation has very strong, internationally embraced, interpretations of what â€Å"human rights† means and they intend to see that that is implemented within their company. In the â€Å"Global Compacts 10 Principles,† they explain their overall philosophy on their labor practices and standards. In fact, â€Å"Principles† 3 through 6 are dedicated to highlighting their company goals. Principle 3 covers the philosophy that all businesses should be upholding the freedom of association and the effective acknowledgment of the right to collective bargaining. Principle 4 is dedicated to eliminating compulsory or forced labor of any kind; while Principle 5, specifically, focuses on the abolition of child slavery of any kind. Lastly, Principle 6 is dedicated to avoiding issues of discrimination within the companies under their umbrella.("United nations global," 2012) Global Alumina’s dedication to these Principles show ho w strongly they seek to make ideal working conditions that are fair, humane and ethical for all individuals. Global Alumina is very dedicated to social and labor issues and that concern

Strategic Marketing at Coca Cola

Strategic Marketing at Coca Cola 1.0 Introduction Background: Coca Cola Company is one of the leading manufacturers of sort drink in the whole World. Coca Cola was launched in May 1986 by Dr. John S. Pemberton in Atlanta Georgia. The name Coca Cola was suggested by Dr. Pembertons bookkeeper, frank Robinson. He reserved the name Coca Cola in the flowing script that is well-known today. The Coca Cola is most important manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, company in the World, which are used to produce nearly 500 beverage brands that make up for its wide portfolio. The market which I shall be investigating is the soft drink market in the UK, although I think its important that I consider the whole market including soft drinks and energy drinks. This is because soft drinks and Energy drinks are competing with other alcoholic mixer, (2008). This report will focus on a product part of this market and I have chosen the market leader for stimulant drinks, Coca Cola. I shall be examining marketing planning process, and its activities and justifications. Also, marketing environment is included, Internal audit, External audit, macro environment, and looking at the product with PESTLE, SWOT Analysis (Internal strengths and weaknesses). Furthermore, It Includes Porters five forces and Ansoffs Matrix, BCG Matrix and other tools and techniques. At the end, I have given three marketing options and recommended approach after these bibliography. 2.0 Strategic Marketing Planning Process: Strategic marketing is a process in which to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design an appropriate organisational structure to ensure the performance desired is achieved. Corporate strategy is a process in which approach to future that involves examination of the current and anticipated factors associated with customers and competitors and the firm itself, aligning policies, practices, and resources to realize that vision, (2010). Planning and plans are two very different concepts. Planning refers to the process of developing a coherent plan, while the plan is the output from the process. A successful marketing campaign must incorporate strategic marketing planning. Strategic marketing planning is the process of researching a market and its environment to determine the target market. It involves determining what the target market wants and the types of messages that resonate with that audience. Marketing is one of the key elements in addition to other functions without which the company cannot get success. Therefore, marketing planning is a set of document in which details of action is given to achieve the objects set by the management for a period of one or up to five year. It could be based on selling of any kind of product. Its very important to have a very aggressive plan if you are not an introducer of new product and still you want to grab the market, (2010). 2.1 Marketing Planning Benefits: Marketing plan comes through a long process, it starts from a single department and ends up to management decision, plan must be always like easy to understand for management to approved it and realize the facts of market strategies for what they want from customer. Coca Cola always makes a attractive marketing plan which always looks different from others, for now this marketing plan which is very supportive for the organisation is just because it meets the need of customer in a very smart way like they introduced a new Cherry Coke flavour which is they want to be market the product by new style which a customer attract and also get some benefited for an organisation. If the plan is according to organisation and customer then it is easy to take decision for management. Plan should be compressed and productive for organization. Plan should be not so long time process and not to be very costly. Plan should be as per new techniques and 3D type as per new generation like Plan should be process after research Plan should be shows new market prices, long life and skill full. If the plan is according to companies favour so there is no any chance that it could be rejected. Always approach will be positive to make the plan competitive and advance. Coca Cola always looks in those matter which are highly skilled, attractive and sincere with the organisation, to gain the agreement for strategic plan for organization is a very important role for marketing department to extent their plans which are still are in favour of organisation and as before management like the approach to get always new marketing styles, the best approach for management is that to produced their best efforts to capture the market because now a days there are so many competitors in the market if they lack in the advertisement or promotion or introducing in new products then it could be easy for other competitors to overcome, (2010). Marketing Planning Process: There are ten stages of the Strategic Marketing Planning Process which are given bellow in tables. Table 1: The Marketing Planning Process Stages Description Stage 1 Mission Statement At this stage the board establish a long-term vision for the company. This entails communicating a memorable statement easily understood by employees and other key stakeholders. Stage 2 Corporate Objectives At Corporate Objectives the organisation setup the desired level of profitability, business boundaries, such as products/markets, facilities and size of labour force and other corporate objectives, such as social responsibility, corporate image, stock market image, employer image, etc. Stage 3 Marketing Audit Marketing Audit is a structured review of your current marketing activities. It is a systematic review of all the external and internal factors that have affected a companys commercial performance over a defined period. Stage 4 SWOT Analysis SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Stage 5 Assumptions At this stage assumptions are made on the basis of marketing audit and swot analysis. Marketing manager must keep in mind it should not too broad. Stage 6 Marketing Objectives and Strategies In this stage the objectives and strategies relate to the companies products/services and brands and to the markets you currently/ propose to operate in. Objectives are about deciding what you are offering (selling) and to whom. Strategies are about how you are going to achieve these things. Stage 7 Estimate Expected Results At this stage to employ judgement, analogous experience, field tests and so on. Also, to test out the feasibility of the objectives and strategies in terms of market share, costs, profits and so on. Stage 8 Identify Alternative Plans and Mixes In a strategic marketing plan, It is normally at this stage board identifies alternative plans and mixes are considered. Stage 9 Budget The budget is the process of documenting the expected costs of the proposed marketing plan. To justify all marketing expenditures from a zero base each year against the task that you wish to accomplish. In reality budgets are often incremental, that is, they are based on what was spent in the previous year. Stage 10 First Year Detailed Implementation Programme This may involve spending money on advertising, launching new products, interacting with potential new customers, opening new retail outlets etc. Its major function is to determine where the company is, where its wanted to go and how it can get there. It should be used as an aid to effective management, (McDonald 2006, p. 379-393). I have described all activities and justification in the Marketing Planning Process which are given bellow in table. Table 2: Activities and Justification in the Marketing Planning Process: Stage Activities Justification Stage 1 Mission Statement Board meetings Objectives discussion Target of the company Motivate employees and customers Lack of motivation and output It gives the direction to the company Stage 2 Corporate Objectives Financial forecast Provide long-term stability Profitability of the products Predict financial forecasting Overall company operations It gives review policies and desired level of profitability Stage 3 Marketing Audit Marketing environment objectives Perform STEEPLE Analysis Competition and Market share Competitive advantages Examine internal and external information and procedures Life cycles for major products and for market segments Policies and competitive advantages of other organisation Stage 4 SWOT Analysis Trend in the market Knowledge of the business Value added by competitors Setting objectives and strategies Data Collection Focusing internal and external key factors such as, internal strengths and weaknesses and external opportunities and threats. A summary of reasons for good and bad performance Stage 5 Assumptions Government policies Economic data Major competitors Price competition It is made on planning environment Pick the right market and sell the right products It emphasises on success factors Stage 6 Marketing Objectives and Strategies Sales promotion objectives Marketing objectives Pricing objectives Advertising objectives Social responsibility Marketing objectives and Strategies are made on marketing plan Advertising, pricing and promotion service levels Highlight sales value, sales volume, percentage penetration of outlets Stage 7 Estimate Expected Results Employ judgment Analogous experience Field test Gap analysis on actual and desired results To test out the viability of market share At this level managers set the expected results Stage 8 Identify Alternative Plans and Mixes Motivate alternative strategies Promote mixes Manage the business Choose the best tactics Understand what market works and what doesnt work From alternative plans managers select best suitable plan Stage 9 Budget Advertising cost and expensive Zero base Emphasis on yearly marketing budget Spend their budget more efficiently and effectively Get smart about market every year they are in business Budget prepare by board of director and marketing managers. Stage 10 First Year Detailed Implementation Programme Customer plans Sales promotion plans Goals are divided into sub goals. Market plans (McDonald 2006, p. 379-393) Target their primary customer Focus on achieving specific objectives In sub goals include pricing plans product plans, promotional plans and market plans with objectives The External Market Audit and External Environment (Macro) Analysis: In this section of the report, I have used some data, of tools and techniques that are relevant to Coca Colas current situation relevant examples. External environment is important to marketing decision making. Initially, I have shown data on market share and growth of UKs soft drink markets. 3.1 External Audit: For scanning external audit and external (macro) environment of Coca Cola I have used Porters five forces. In this part of report to scanning soft drink position in the UKs soft drink market two tables are given. Table 1: Market share in UK soft drink market in 2010 Name of Brand % of market share Coca Cola 44 Pepsi 23 Cadbury 16 Fruit Juice 9.4 Other Drinks 8 From the above table of UK soft drink market share in 2010, it is clear that Coca Cola is the market leader among competitors. Coca Cola hold 44% of soft drink market share whereas Pepsi is in the second position by holding only 23% (2010). Table 2: market growth in UK soft drink market between 2009 to 2010: Name of Brand 2009 (% of market share) 2010 (% of market share) % of growth Coca Cola 43 44 1 Pepsi 24 23 -1 Cadbury 15 16 1 Fruit Juice 9 9.4 0.04 Other Drinks 9 8 -1 From the above table we can see Coca Cola and Cadbury have the most significant growth rate by 1% in the last year and Pepsi and other drinks lose their share by -1%. Fruit Juice has only 0.04% growth in last year. For analysing external market in this part, I have given Porters (1985) five forces model which is given below: Barriers to Entry: It involves; Importance of economy of scale, for example, a new Coca Cola drinks. Challenging with established brands, for example, Coca Cola, Diet Coke. High upfront capital costs or legal requirements, for example, intellectual property protection, factories etc. UKs soft drink market is established by some well known brands, such as, Pepsi, Cadbury, Fruit juice etc. It is very difficult to enter in this market by other competitors. Coca Cola has a long history of heavy advertising and this has made it enormous amount of brand equity and loyal customers entire over the world. Substitutes: It contains; Large numbers of substitutes, for example, coffee, beer, juices, water etc are available in the market for customers but it is countered by brand equity, huge advertising, and making their product easily available for customers. Coca Cola expand its business in the UK by offering substitutes it selves to protect Coca Cola from competition. Its products and services can be easily substituted with another type of product and service such as public transport being used instead of private transport. Buyer Power: It consists of; Large amount of buyers, for example, Wal-Mart or Tesco. Undifferentiated brands and low switching costs. As there are many soft drinks in the UK, so the bargaining power of buyer is extremely very high. Buyers ability to walk away or get an alternative, if buyer does not satisfied with our products or services he can get an alternative products or services. Supplier Power: It includes; Supplier does not depend on one or a small amount of buyers. Supplier product is necessary to buyer. In the UK, soft drinks bargaining power of supplier is low, as the market size is large so suppliers always want to keep contracts by providing low price. A large number of buyers but a small number of suppliers. Most of the times raw materials needed to create concentrate are basic commodities, for example, colour, flavour, additives, sugar etc. Basically, these are the main commodities. Existing Competitors: It computes the degree of competition between existing competitors. Rivalry will be higher if; In the UK, there are a huge amount of similar sized companies, for example, Pepsi, Robina, Red bull etc. Competitors can lead to a dynamic periods of aggressive pricing and promotion in war for customers. Products and services are supposed as a commodity by consumers and resulting in low switching cost for consumers. 3.2 External (macro) Environment Analysis: PESTEL Analysis for external (macro) environment of Coca Cola. PESTEL Analysis undertaken to understand local, global factors influencing business and potential opportunity and threats. Here PESTEL analysis given bellow in a table: Table 1: PESTEL Analysis: Political Economical National Government Regulatory bodies Trade Associates Government Stability Newly Industrialised Employment Law Critical Global Market Important Political Events Market Structure Government Policy Taxation Interest Rates Personal Saving Rates Money Supply Inflation Disposal Income Social-Cultural Technological Population Demographics Culture Attitudes to Work and Leisure Current Issues Income Distribution Social Mobility Lifestyle Changes Level of Education Products Materials / Components Processes Distribution / Spending on Research Marketing/Administration Rates of Obsolescence New Discoveries / Developments / Product Innovations Legal Environmental Competition Law Health and Safety Employment Law National and World Legislation Trading Policies Regulatory Bodies Global Warming Environmental Issues Local and National Issues Current and Future Environmental Legislative Changes Recycling Considerations Source: http://www.slideshare.net/Jackieken/the-marketing-audit-download-ppt Political Factors: Coca Cola operates globally and their performance is influenced by the political stability and instability of these countries. There is currently political stability in the UK and Coca Cola business is flourishing, (2010). Economical Factors: High inflation in any of the counties will cause the price of Coca Cola to rise and consumption of Coca Cola may fall. The UK economy is recovering from recession and employment level is rising people will consume more Coca Cola products, (2010). Social Factors: Consumers in the different counties will have different taste and perception about Coca Cola. In the UK the brand is known for quality products and marketing it will be easier, (2010). Technological Factors: The present environment is technological driven and the need for dynamic development. Coca Cola has got experienced research and development (RD) team who find out new technologies to improve productivity, (2010). Legal Factors: The Coca Cola Company gets all the rights applicable in the nature of their business and every invention and product developments are always going into the copyright process, (2010). Environmental Factors: According to the data of the Coca Cola Company, all the services are strictly approved according to the environmental laws inflicted by the government, (2010). 3.3 Changes in the External (Macro) Environment: The Coca Cola Company has faced many changes in the external environment that have changed the management of the company. During the World War II, the Coca Cola was able to continue the position of the company, at the same time. The Coca Cola was able to enter fresh markets despite of the environment. The company turned out to be more aggressive through supplying free drinks for the GIs in the World War II. During this the corporation was able to hit two birds at one stone. First, because the carbonated drinks sent by the company, it became a loyal symbol by the United States soldiers in which guided to consumer loyalty. Second, the Coca Cola was able to get benefit of the situation and determined the product in newly occupied countries by the Helper forces and due to the company created plants in different locations in the whole World paving the method for its post war expansion. Another thing is that, the external environment is the change of flavour and believes of the consumers. In the mid-1980s where the Americans favoured the sweet flavour of the competitor product, the company made its complement but it turned into a commercial failure. Coca Cola changed its management strategy and restored the old formula, and just changed its name, such as, Coca Cola Classic. After that Coca Cola got its position again and it released latest versions of Coke that address the needs of these kinds of customers, These products are included by Diet Coke and Coca Cola Zero. According to Bool, (2008) companies, for example, Coca Cola is necessary to change due to trends that have a huge impact on its business; another trend is health and fitness. Many people are spending extra money on their health; In addition, Coca Cola launched its new products which are a calorie burning soft drinks, such as, Enviga, Diet Coke, Coca-Cola Zero, and Coke. Furthermore, Coca Cola is working together with the Swiss company Nestle. Coca Cola is contracting with innovation and change. For the duration of the Asian Financial Crisis, Coca Cola was also prompted to change its courses of management in that specific region. The responses and reactions of Coca Cola with the external environment are its internal changes. Organisational Change Management: This theory presents a general process for managing the change in the side of the people at an organisational level (Kotter, 1996). According to Hiatt and Creasey, the organisational change management is contains three stages, which are, preparing for change, managing change and reinforcing change. The theory of organisational change management was efficiently used by Coca Cola. Various managers in different branches of the World have operated organisational change management in order to address the matters that the Coca Cola faced. According to the current stage, the main emphasis of the Coca-Cola is to get the needs of their consumers with outstanding product developing and product distribution. Coca Colas change management is very weak since Coca Cola forecasted that there are a number of marketing challenges in the near future that they have to face. 3.4 Internal Audit (SWOT Analysis: Strengths and Weaknesses Analysis of Coca Cola): This part of report provides information about current and previous years profit and loss account data, market share data, performance graph which have indicated internal or operational strengths and weaknesses of current marketing strategy and BCG Matrix. Table 1 Profit and Loss Account: Year ended 31, December 2010(Â £millions) 2009(Â £millions) 2008(Â £millions) Net operating revenues 21,959 ($35,119) 19,377 ($30,990) 19,974 ($31,944) Gross profit 14,022 ($22,426) 12,011 ($19,209) 12,862 ($20,570) Operating income 5,283 ($8,449) 5,146 ($8,231) 5,281 ($8,446) Income before taxes 8,906 ($14,243) 5,593 ($8,946) 4,693 ($7,506) Profit after tax 7,415 ($11,859) 4,318 ($6,906) 3,673 ($5,874) Source: http://www.thecoca-colacompany.com/investors/pdfs/form_10K_2010.pdf Profit and loss account indicates operational excellence of current marketing strengths. We see a consistent growth in the profit margin. In 2009 profit after tax was 4,318 and in 2010 it became 7,415. It is increased by 3,097 million pounds in a year. Market share of UKs soft drinks: Analysing market share of UK soft drinks, it is clear that Coca Cola is the market leader by getting 44% of total market.ÂÂ  The comparative positioning of Coca Colas market share with respect to other leading players in the market has been illustrated as follows, (2010). Figure 1: Coca Cola and other competitors Market Share Performance Graph: Performance graph of Coca Cola and Pepsi over the last five years can be summarised with the help of growth in following key indicators, (2010). Figure 2: Coca Cola Last Five Years Market Growth This graph clearly shows that Coca Cola in 2006, it was slight increase in profit margin but in 2007 it was slightly decrease. From 2008 to 2010 market growth of Coca Cola was increase year by year. Internal Strengths of Current Marketing Strategy: Coca-Cola has been an intricate part of American culture for over a century. The products image is laden with sentimentality, and this is an image many people have taken deeply to heart. Coca Cola is a very recognizable firm. Its products/brands are available everywhere in the World. Its popularity is one of greater strength is virtuallyÂÂ  incomparable. Coca Cola deals with huge amounts of money every year. Similarly, whole businesses they have had their ups and downs monetarily, but Coca Cola has done very well in this section and Coca Cola will go on to do well and make better than its competitors (Pepsi). The money they are earning, it is significantly better than most beverage companies (competitors), they use into their own company so that they can get well, (2010). Everybody is knownÂÂ  very well Coca Cola in the World. Its image is displayed on hats, collectible memorabilia and t-shirts. There is no doubt,ÂÂ  no beverage firm (competitor) compares to Coca Colas social popularity status. And this extremely recognizable branding is one of Coca-Colas greatest strengths, (2010). Even though, Coca Cola controls almost 44% of the whole drinks market, the changing health-consciousness attitude of the market could have a serious effect on Coca Cola. In addition, according to Bettman (1998), Coca-Colas bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and managed by independent business people who are authorized to sell products of the Coca-Cola Company. Because, Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers, (2010). Internal Weaknesses of Current Marketing Strategy: Coca Cola has many weaknesses; they need to be finished these weaknesses, if they want to increase the next level. Now a days, constant shift to health products, some products could probably lose customers. This fresh focus on weight and health might be a problem for the item that is labelled detrimental to your health, (2010). Coca-Cola has recently reported some declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power. According to an article in (Fortune magazine), in Japan, unit case sales fell 3% in the second quarter scary because of Japan produces around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Cokes volume and none of these markets are performing to expectation (Mclean, 1998). Word of mouth unluckily is something that is very difficult to control. Although, people would have their views, Coca Cola has to try to control their negative views. If bad views are extinguish to people who have yet to try Coca Cola products, after that could create lost of customers which shows why word of mouth is a weakness, (2010). Coca Cola produces many drinks, some are very popular such as, Coke, Diet Coke and Sprite but Coca Cola has approximately made 500 different types of brands, such as, carbonates, energy drinks, sports drinks, fruit juices, water etc. Most of them unknown and rarely seen for available purchase. These drinks do not mostly taste bad, but are rather a result of low profile or nonexistent advertising, (2010). As we know, health is a significant matter in 21st century. Coke have high level of sugar and caffeine content. Boston Consulting Group Matrix (BCG Matrix): The BCG matrix method is the theory to determine list of priorities that should be given in the product portfolio of a business unit. There are two dimensions should be analyzed in the implementation of this method; market share and market growth. There are four characters in this diagram represent four categories of products in companys portfolio, which are given bellow. Stars: It represents the products that have a high market growth and high market share. Products in this class usually need a fairly high cost in the process of development. For example, Coca Colas bottled water (Dasani). Question Marks: It represents the products that have a high market growth and low market share. In this category, products have the worst cash characteristics because they have high level of the demand but low returns because of their low market share. For example, Coca Colas energy drink brand (Full Throttle). Cash Cows: Cash cows represent the products that have low market growth and high market share. In this class products should have huge level of profits and cash generation. In order to achieve that result, company should keep their level of investment low because the market growth for these products also low. Such as, namesakes soft drink (Coca-Cola). Dogs: Dogs represent the products that have low market growth as well as market share. Products in this category will absorb a lot of cash but low level of returns because low provided market share and weak market growth. For example, sweetened juice drinks (Hi-C), (2010). Coca Cola would use income from Coke to invest their primarily in Dasani and Full Throttle, whereas, looking to sell off Hi-C to some private equity fund with huge amount of cash on its hands. It is able to standard product life cycle tends to have five stages which are given bellow. Development Introduction Growth Maturity Decline As a result, Coca-Cola is presently in the maturity stage, which is evidenced mainly by the fact that they have a large, loyal group of stable consumers. In addition, cost management, product differentiation and marketing contain more important as growth slows and market share becomes the key determinant of profitability. In international markets the product life cycle is in more of a growth trend Cokes advantage in this section is primarily due to its establishment strong branding and it is now able to use this part of stable profitability to support financially the domestic Cola Wars, (2010). 4.0 Ansoffs Matrix: This Matrix was developed by Igor Ansoff; it is one of the most well known frameworks for deciding upon strategies for growth. It is a tool that helps the company to decide their product and market growth strategy. It is determined by two scopes of option which are products and markets. It consists of market penetration, product development, market development and diversification. Market Penetration: Selling more of an existing product to an existing market. It is going deeper into a market, such as, coke and diet coke. Coca Cola in UK is doing market penetration through the selling its products to the business buyers and retailers who are huge multinational organizations like Tesco, Asda, McDonalds, Subway, KFC and many more. Market Development: Selling an existing product in a new market, for example, taking out various bottle sizes to attract different buyers. It is called market development. Many flavours of Coca Cola are not being sold in every shop, retailer market and other business buyers. Coca Cola can develop a new market if they introduce those flavours in their market. Product Development: Selling a new product to an existing mark