Learning Theories Amongst Young Adults

Introduction The concept of ‘learning' has been embedded In each and every one of us from the daddy were born. Since, the beginning of man, learning has been incorporated Into our very nature whether we are conscious of It or not; from learning how to control fire to noticing how that fire provides us with warmth and security to ward of wild animals. Learning as defined by the Merriam-Webster dictionary is the activity or process of gaining knowledge or skill by studying, practicing, being taught, or experiencing something'.Over the years, psychologists have come up with different theories on how we learn. Marketers have taken these theories and applied them to gain a better understanding of how consumers learn and behave, in order to develop better marketing strategies to satisfy the needs and wants of consumers. This is commonly known today as consumer behavior. The rapid increases of millennial consumers over the years have Intrigued marketers to further understand and analy ses this new breed of consumers. Hence, to understand their behaviors Is to understand how they learn and process Information.There are many ways to learn and along with that, many different learning theories. In this research, I will be focusing on three mall learning theories related to young adult learning and what are the implications of these theories to marketing. Learning Theories of Young Adults & How Marketers Apply Them To analyses how young adults learn, we have to first understand the term young adult'. In actuality, there is no definition to the term; however it is widely used these days to describe an individual who lies within the transition period between the adolescence to adulthood period.The term is also typically used to better categorize his segment of individuals in researches, studies and even marketing. According to Erosion's Stages of Development, the young adult stage ranges between the ages of 18-35 years (Erikson, 1968). Due to the advancements of this ev er-changing society, learning today Is not the same as It was 20-30 years ago. The exposure to technology from an early age has altered the way these ‘dealt natives' think and process information compared to previous generations before them (Presents, 2001 Thus, the towards understanding how young adults' learn. Knowledge is perception – Socrates.Learning is no longer Just a passive assimilation of knowledge (Pigged, 1968), which is passed down from teacher to student. As Benjamin Franklin once said, â€Å"Tell me and I forget, teach me and I may remember, involve me and I learn†. The conventional student-teacher or teach me' methods of learning can no longer be applied to the young adults of this generation. Instead, the use of a more active learning method such as cognitive learning is more relevant today. Cognitive learning is a theory that defines learning as a behavioral change based on the acquisition of information bout the environment' (Mossy, 2009).There are three main branches of cognitive learning; the iconic rote learning, vicarious learning and reasoning or analogy learning. Iconic rote learning The first area of cognitive learning we will be looking at is Iconic rote learning. Iconic rote learning is defined as learning the association between two or more concepts in absence of conditioning (Neal, Sequester, Hawkins, 2002). The essence of this concept is repetition, where the intended concept is repeated over again to engage the attention of the intended target.On the surface, this concept might seem similar to hat of the classical conditioning method which also involves repetition. However, this concept differs from classical conditioning because of the absence of a stimulus- response mechanism, a direct reinforcement or reward involved. The aim of iconic learning is Just to boost the attention and promote awareness off concept to associate its key attributes. Young adults today are faced with a â€Å"continuous partial atte ntion† syndrome, where there is an overload of information from the use of technology (Coleman, 2013).It is difficult to teach a young adult today in a classroom, specially with the use of smoothness, laptops and gadgets, while simultaneously trying to receive information from the speaker or teacher. Moreover, young adults have the tendency to be distracted by the thought of needing to check their text messages or notifications from social-media circles. This attachment to technology is the reason why the transfer of an intended information or concept, has to be extensively repeated to obtain the constant attention or awareness of the intended person, in order for learning to occur.Herbert Simon, a Nobel-winning economist rote â€Å"Hence a wealth of information creates a poverty of attention†. Therefore, marketers who understand this theory, apply it to their marketing strategies to attract the attention of young adult consumers. Advertisers use mediums such as televis ion commercials, Youth ads, and print media to create a link between the brand and its key benefits to consumers through iconic rote learning. For example, the extensive repetition and occurrences of a Cataracts advertisement, associates the brand to premium coffee.Once consumers have made the connection between Cataracts and premium coffee, consumers will cognitive processing. The presence of these commercials can even be made on digital platforms such as tablets and smoothness through downloaded APS (applications). Hence, with the right amount of exposure and occurrence, marketers will be able to capitalize on the ‘distraction' of technology to learning and use it to their advantage when marketing young adults through infiltrating popular internet mediums such as Backbone and Youth. Vicarious learning Vicarious learning, also known as observational learning (sometimes called modeling or imitation) is simple learning by observing others and copying their behavior Fletcher and Gorton, 2007). Often used in conjunction with Bandanna's social learning theory, made famous by the ‘Boob doll' experiment; considers that children learn complex social behaviors by copying the behaviors of adults. Later on, Bandeau acknowledged that learners also play an active role in the learning process by only choosing models which are consistent with their own personal beliefs and values which produce desired outcomes (Bandeau, 1989).Androgyny, also known as the study of how adults learn, was made popular by Malcolm Knowles who believed that adults are self-directed, goal-orientated and bring life experiences and knowledge to their learning experience (Knowles, 1989). Hence, it is clear that Bandanna's theory not only applies to only children but to young adults as well because they only model those who align with their own prior beliefs and knowledge, to reach a desired goal or outcome. Thus, marketers who understand these learning theories apply them to their marketin g strategies to reach young adult consumers.For instance, popular Swedish retailers H&M use David Beckman (a famous footballer and celebrity) as their brand ambassador and spokesperson for their clothing line. Young adults who identify and look to Beckman as their role model will tend to imitate him; including what he wears in this case. Analytical or reasoning learning Analytical or reasoning learning can be defined as â€Å"an inference process that allows consumers to use an existing knowledge base to understand a new situation or object† (Hawkins and Motherboards, 2010).In analytical learning, critical reasoning based on existing understanding and knowledge is used together with new information or concepts in the learning process. This is common in young adults as they incorporate life experiences and pre-existent knowledge to their learning experience, as mentioned earlier based on the androgyny study (Knowles, 1989). Simply put, this theory of learning helps young adult s use a pre-existing knowledge of something that they familiar with, to learn something that which they are not familiar with.Typically, high-involvement products involve more reasoning thinking because consumers are motivated to learn about products that they are interested Marketers who understand this theory use it to reach young adult consumers. An example of this is the purchase of high-involvement products such as smoothness. Users in Malaysia were between the ages of 25 to 34 (Enterprise News, 2011), hence falling within the young adult category (Erikson, 1968).The consumer behaviorism model suggests that a typical consumer goes through four stages before purchasing a product; recognition, searching for information, evaluation of alternatives and finally, the purchase decision (Kettle and Keller, 2012). Therefore, in the purchase of a smartened, young adults in Malaysia use analytical or reasoning learning to acquire as much information about the smartened when comparing betw een brands and prices.Hence, marketers in the smartened industry, should market their smoothness based on emphasizing on the unique specifications and restorability of price in order to gain a comparative advantage over competitor brands. If the product attributes align with a previous knowledge or experience, then the young adult will be motivated to learn more about the smartened and eventually decide to purchase it. Conclusion Young adults have become the main target market of marketers. Hence, it is critical to understand how they think, behave and learn.In this assignment I highlighted who young adult are and analyses the different cognitive approaches to learning when it comes to young adults which include; iconic rote, vicarious and analytical learning. These learning theories have a direct impact on the decision-making process of young adult consumers in purchasing items. I have also given real life examples which illustrated and describe the appropriate marketing strategies to not only reach but significantly affect and influence the way young adults purchase products.

Essy and Nd

An essay is generally a short piece of writing written from an author's personal point of view, but the definition is vague, overlapping with those of an article, a pamphlet and a short story. Essays can consist of a number of elements, including: literary criticism, political manifestos, learned arguments, observations of daily life, recollections, and reflections of the author.Almost all modern essays are written in prose, but works in verse have been dubbed essays (e. . Alexander Pope's An Essay on Criticism and An Essay on Man). While brevity usually defines an essay, voluminous works like John Locke's An Essay Concerning Human Understanding and Thomas Malthus's An Essay on the Principle of Population are counterexamples. In some countries (e. g. , the United States and Canada), essays have become a major part ot tormal education.Secondary students are taught structured essay tormats to improve their writing skills, and admission essays are often used by universities in electing applicants and, in the humanities and social sciences, as a way of assessing the performance of students during final exams. The concept of an â€Å"essay† has been extended to other mediums beyond writing. A film essay is a movie that often incorporates documentary film making styles and which focuses more on the evolution of a theme or an idea. A photographic essay is an attempt to cover a topic with a linked series of photographs; it may or may not have an accompanying text or caption

Taxation Without Rep Dbq

Alex Dib AP History September 24, 2012 Practice DBQ #1Question: To what extent was the demand for no taxation without representation both the primary force motivating the American revolutionary movement and a symbol for democracy? When the colonists came to the Americas, they did so to get away from the restrictive rule of England. Once they arrived, it took many years for them to develop a sense of self-rule, and they cherished and appreciated every moment of it. However, that was all soon to change, as the English got into wars with the French and Spanish.These three dominating European powers got into 4 major wars which would prove to be crucial for the formation of America as we know it today. With these wars, the English debt was mounting, and they didn’t have the money to balance it out. So what’s the next best thing to printing money? Taxing other people so they give you money, of course! When the English taxed the colonies through various Acts, the self-rule of the people was fading. They were doing the bidding for England, the same thing they vowed to get away from and never return to.This is where the phrase â€Å"No taxation without representation† comes into play. It would eventually turn out to be the greatest symbol for democracy, and the motivation for the American Revolution. The French and Indian war was perhaps one of the most crucial and influential wars regarding the shaping of America. The French provoked the war, in the British point of view, by building chains of forts limiting westward expansion on the English colonies. People such as George Washington and General Edward Braddock went in with local militias to break up the French’s progress, but were forced to surrender.The Albany Plan of Union, as developed by Benjamin Franklin, was an idea that proposed the collection of taxes from the various colonies to provide an intercolonial government and a system for recruiting troops for general defense. This theory was never enacted however, because each colony was too stubborn and jealous of its own taxation powers. This plan did, however, set a precedent for a later, more revolutionary congress in the 1770’s. This war however, was eventually won by the British, who acquired Canada and Florida in the process.Resolved, that a most humble and dutiful Address be presented to his majesty, imploring his royal protection of his faithful subjects, for the people of this colony, in the enjoyment of all their natural and civil rights†¦Ã¢â‚¬  (A). The king had to do what he had to do in terms of protecting the colonies, as stated by the Resolution of the Virginia House of Burgesses. (However, it is not the specifics of the war that we are interested in per say, this rather just provides a background for what was to come). All four of the wars fought by the English, specifically the last one, were not relatively cost efficient.Britain was in a major debt, and this is where things get tricky . â€Å"Small islands not capable of protecting themselves are the proper objects for kingdoms to take under their care†¦but it is evident that they belong to different systems. England to Europe: America to itself. † (G) In this document, we observe the philosophical thinking of Thomas Paine. In this excerpt from â€Å"Common Sense†, we observe that Paine believes that England performed its duty by defending the colonies, and shouldn’t burden further them for taxes to pay for their war.On top of the taxation, we see that England feels the need to maintain a permanent military force throughout the colonies to guard the frontiers. King George III and parliament set forth various acts that would prove to limit the colonies representative government. The Sugar Act, also known as the revenue act, placed taxes/duties on foreign sugar and various luxuries. Its main purpose was to raise revenue for the crown, and to provide a strict enforcement against smuggling. Any accused of smuggling would face a trial in court by â€Å"crown appointed judges† without a jury. They have undertaken to give and grant our money without our consent, though we have ever exercised an exclusive right to dispose of our own property†¦; for depriving us of the accustomed and inestimable privilege of trial by jury, in cases affecting both life and property. † (F) This immediately limits the self-rule of the colonies, and would later become one of the biggest topics of the Constitution. The Quartering Act required colonists to temporarily house British soldiers, and care to their every need during their stay.Many people were against this act, for it violated a person’s right to privacy within their household. Finally, the Stamp Act came about, which required that revenue stamps be placed on any legal document. This was the first time that taxes were being directly taken from the people, rather than on the goods and from the merchants. After t he passing of this act, all hell breaks loose throughout the colonies. People gathered and protested, often violently, in which they destroyed British imports, boycotted the purchase of certain products, and attacked the English in any way they knew how.The Sons and Daughters of Liberty was created, which was a secret and violent organization which was used to intimidate and harass tax collectors. England was forced to repeal the Stamp Act, because of the incredible loss of profit. â€Å"A right to impose an internal tax on the colonies, without their consent for the single purpose of revenue, is denied†¦ (C) Daniel Dulany, from the Considerations on the propriety of imposing taxes in the British Colonies, writes as to support the statement â€Å"No taxation without representation†.This phrase is, in a sense, the birthplace of democracy; it is the foundations on which this nation stands today. One of the fundamental human rights is the opportunity for self-rule, and it is now evident that America would not have been as successful as it is today without the protestors and boycotters and founding fathers that stood up for the colonies in times of near overthrow. This phrase is without a doubt the primary force that motivated the American Revolution, and a universal symbol of democracy throughout the land.

Creatingyour dream job Assignment Example | Topics and Well Written Essays - 1250 words

Creatingyour dream job - Assignment Example Teamwork Able to lead the team with expertise, address team conflicts, use emotional intelligence to understand team dynamics and synergize individual strengths into team's overall strengths. Interpersonal Skills Able to socialize with and empathize/respect people to gain a good rapport and credibility and be aware of prevailing issues, maintain composure in critical situations. Problem Solving and Decision making skills Able to identify current and potential problems/opportunities and take a quick and informed decision before or during the issue at hand. Planning and Organizing skills Able to weigh and prioritize the tasks, set and meet objectives and deadlines by devising plans to ensure successful execution of activities. Creativity Brings innovative and cost effective ideas/solutions to problems, introduces a positive change by identifying and applying best practices, makes efficient use of available resources to deal with all HR operations. MS Office and Internet Able to use tec hnology to communicate throughout the organization for handling conflicts and manage HRIS and other HR related Operations, proficient in MS Excel and MS Word for document and data maintenance. AREAS OF RESPONSIBILITY Maintain HR Business Relationships by observing cost and headcount trends, evaluating employee feedbacks to identify unusual trends and provide relevant solutions to relevant departments. Oversee the entire Recruitment and Selection process including identifying hiring needs, implementing cost-effective sourcing of candidates and oversee orientation in compliance with company's recruitment and selection procedure. Oversee and manage the Performance Appraisal process in communication with the Line Managers and update the HOF with relevant results that is the names of high performers and low performers. Oversee and manage the Training and Development programs at regional level by identifying training needs, facilitating Line Managers in developing Development Plans/career paths and updating HOF with training schedules. Manage employee relations by conducting regular meetings with Line Managers to identify workplace dissatisfactions and conflicts, suggest them appropriate ways of managing these issues, conduct exit interviews and update HOF with full report. Manage HR Operations at regional level Manage Job Descriptions' provisions and updates to ensure JD's for all positions are available and updated. Highlight employee engagement needs in the region, coordinate with Organizational Development to plan appropriate activities and facilitate development programs. (Lane) Compensation And Benefits Package As a Relationship Manager of HR

Creating a Compelling Vision Assignment Example | Topics and Well Written Essays - 250 words - 1

Creating a Compelling Vision - Assignment Example otivation needed for growth, provides a feeling of significance among the parties involved and most importantly, it provides a basis for decision-making (Holbeche, 1998). A number of global leaders are taking the leading role in formulation of visions geared towards placing their organizations in favorable ranks with reference to corporate performance. For example, BBC staff became much more engaged when the British broadcaster switched its vision to â€Å"to be the world’s most creative organization† from the previous â€Å"to be the best managed organization in the public sector†. The employees at the broadcaster have been quoted as saying they are â€Å"lucky† to be there (Mackin, 2007). Such roadmaps have been very effective; both in terms of their communication and implementation, and their fruits can now be seen. Some visions may create more impetus than others may, but the most important thing is that it should capture the core values of the organization, should be attainable and be able to distinguish the organization from its peers in terms of defining the organizations expected

Artificial neural network Research Paper Example | Topics and Well Written Essays - 500 words

Artificial neural network - Research Paper Example In addition, they are very helpful for solving those problems which are difficult to resolve through customary techniques, as well as often a lot of them have been tackled through neural networks, for example analysis of seismic signals, forecasting grassland community or solar radiation, control of chaotic dynamical systems, data and air quality control and categorization of remotely sensed information (Benvenuto & Marani, 2000), (Giles, 1998) and (Laudon & Laudon, 1999). This paper outlines the application of neural network to solving environmental problems. One of the major environmental difficulties and challenges that require using well-organized software tools is the forecast issues. These forecasting issues include meteorological forecast, water, soil, air, flood prediction, pollution forecast and many more. In the past, numerous techniques based on the artificial intelligence have been designed and implemented by taking into account that they are able to present additional in formed techniques that utilize domain specific information as well as offer solutions faster than the customary techniques those are based on mathematical techniques (Oprea & Matei, 2010).

Global Finance Law question on ( Money Laundering & Terrorists Finance Essay

Global Finance Law question on ( Money Laundering & Terrorists Finance ) - Essay Example The money can be laundered by using various methods that are usually varied and can also range in the sophistication from the simple processes to the complex ones. The government usually has lots of problems when combating the crime of money laundering. It has no association with the drama that is involved in the cases of robbery or any kind of fear that that is imprinted on the people’s physic through the violent crimes. However, money laundering usually takes place after a predicate crime that can be a house robbery, a housebreaking or a drug dealing that takes place at a particular place. It is usually perceived to be an invisible problem due to the lack of information about the money laundering that is available to the people on streets, hence making it more difficult to tackle and deal with by everyone who is affected by it in one way or the other. When money laundering is done successfully, it allows the criminals of the society to maintain their control over the proceed ings and also ultimately provides them a legitimate cover over their sources of income. It plays a fundamental role and facilitates the activities and the ambitions of the drug traffickers, the terrorists, the insider dealers, the organized criminals, the people involved in the tax evasion along with many others who seek to avoid particular attentions from various people. The people who are not involved directly but do it by being involved in one way or the other are benefitted from money laundering. It hides their work from the authorities and the work they have done as a reason for their sudden increase in wealth in a short span of time which comes from the illegal activities they are involved in for most of their time. The engagement of people in these activities makes sure that it works according to their hopes in order to place the proceeds beyond the reach of any restrictions laid by the authorities or the reach of any of the asset forfeiture laws. Money laundering can be look ed upon by taking in different situations to make the study more complex: Classic Money Laundering A person who has an illicit income is believed to be involved in classing money laundering. This person is usually a drug dealer, a jewel thief or a conman. Such a person is usually worried about that he will have to suffer from the Al Capone treatment and will be convicted of the tax evasion even if the government does not put any kind of the underlying criminal activity on the person in the given situations. Modern Money Laundering The other way in which a person can get involved in the money laundering process is when a person has some big lump of cash that a person makes sure that it is not known to other people in the neighborhood in the society. Most of the times, this is an effort to keep the income hidden from the income tax department people. The other goal that is associated is to make sure that the money keeps coming without the attention of any other person in the society w ho might claim their authority or their part on the money that is involved. For this kind of money laundering, the focus is on making the money disappear from the notice of other people. A person is usually tended to use the facilities of foreign banks and other shell companies so that all their money can be kept hidden and their work goes on without notice. Disappearing the Money The easiest and the quickest way of disappearing money for a person, especially when it is in the form of cash is to stash it in the

Geographical Information Coursework Example | Topics and Well Written Essays - 1750 words

Geographical Information - Coursework Example The maintenance of networks of infrastructure depends on reliable information regarding dimensions, capacity, location, and depth. Use of technology ensures more reliability (Culpin, 1983, p.144). In addition, information linking location and development potentials allows local tax assessment collection to be carried out in a more transparent and easier manner, as all the records can easily be accessed; this has been one important benefit. Another benefit is that technology provides a good platform for establishment of transparent and reliable information systems, as it makes data more accessible and systematic. When there is easy access to data, then governance is improved (Culpin, 1983, p.145). In using technology for the GI, when doing Household Travel Surveys, one is able to collect data in a more efficient manner. Moreover, the data quality is improved immensely and the survey costs minimized. Moreover, technology provides a platform for integration of data and products to bette r interpret survey results (Richardson, 1996, p.74). Disadvantages of Using Technology in Geographical Information Although using technology for geographical information has many important benefits, it also has disadvantages. Huge costs are incurred in using technology with regards to hardware, software and staffing. The cost of using technology for the geographical information can sometimes be high, depending on the availability of electronic maps and other data. The cost of purchasing the necessary software, hardware and training staff to use technology is a big factor that affects the overall cost of using technology. The use technology for geographical information brings about potentials for mismanagement of the technology. This can result into an inefficient and disorganized delimitation process. Planning, good training, and ample time and resources must be put in place if technology is to be properly used.   Moreover, the use of technology in geographical information may lea d to misuse of the technology. For example, the GIS software can be misused for political reasons where one malicious user can manipulate constituency boundaries to retain control of parliament.  Because one has easy access to collected data and information, one malicious user can easily interfere with the same information to fit his own interests, for example, a politician sending a malicious user to tamper with population figures to gain political mileage with the electorate (Lisa, 2004, p.126). Influence of Future Use of the Technology Access Data The first aspect is Influence of Future Use of the Technology in terms of access to data. Technology will greatly revolutionize access to data in Geographical information. Generally, technology affects GI in several ways. The internet is currently being used for access data transfer, while in the future, technological advances will ensure that internet is accessible to more of the world’s population in a cheaper and faster way. This will mean that access to data will be readily available. The internet also allows the dissemination of GIS analysis outputs and information of a spatial nature to a larger audience. Even recently, people have been able to conduct a search and query analysis on-line, for things of a spatial nature without using any expensive software. This shows how technology is likely to influence the

Global Financial Markets Essay Example | Topics and Well Written Essays - 2750 words

Global Financial Markets - Essay Example Low inflation is a positive scenario as it enables a country to maintain a stable economy and keep the value of local currency money. For example, if a Central Bank wants to attain and keep exchange rate stability and stem capital outflow, the bank must implement a high interest rate policy such as increasing call market rates to a range of 20 to 30% from a regular level of 10% in most cases. A stable foreign exchange rate will prevent a deep contraction of domestic economic activity. The Central Bank can also encourage an expansion of bank lending to small and medium enterprises by expanding its credit facility to support local enterprises. By achieving its primordial goals of stablility and efficiency in the monetary and financial frameworks, the Central Bank makes its very important contribution to the growth of the local economy. The Central Bank sets a base rate at which it transacts with other financial institutions. This interest rate then impacts on an array of interest rates set by commercial banks and building societies for their clients consisting of both borrowers and lenders. It also affects the price of financial assets including bonds and shares. The policy of decreasing or raising interest rates influences the level of spending in the economy. For instance, lower interest rates makes saving less attractive and borrowing more attractive. Lower interest rates can affect the consumers' and the firms' cash-flow. For example, a steep drop in interest rates reduces the income from savings and the interest payments due on loans. Borrowers also spend more of any extra money they have. The final effect of lower interest rates is to encourage higher spending in aggregate.Lower interest rates can boost the prices of other assets such as houses. Higher house prices permit the home owners to extend their mort gages to finance higher consumption. Higher share prices increase the households' wealth also. In addition, the main macroeconomic objectives of long-term growth and employment are achieved by monetary authorities through the judicious application of the appropriate monetary policy. Over the years, monetary authorities are focused on price stability by setting numerical targets for inflation over specific periods.As a strategic move to set the base rates, the monetary authorities make a series of choices regarding the information used as the basis for short-term and longer-term monetary policy adjustments by giving weight and specific roles to crucial economic variables. This information is applied in setting the base rate for interest rates, the prevailing foreign exchange rate regime, the intermediate money supply targets, the preferred forecasting mechanisms and the prevailing indices of the prevailing conditions in the monetary sphere. Individual country assessments on the base rate vary in most respects. The financial variables which exert an important role at the strate gic level include important targets such as money, credit and asset prices.The main operating procedures which relate to the tactical level of policy implementation encompass the choice both of instruments and of operating objectives. The central bankers use major policy instruments such as official interest rates, market operations such as repurchase tenders, reserve requirements and specific direct controls like ceilings on loans and ceilings on bank deposits

The recruitment activities for ABC ltd Case Study

The recruitment activities for ABC ltd - Case Study Example The main problems which came forth from the study of the case are discussed as under. Firstly the case reflects lack of coordination between departments which happens to be one of the primary responsibilities of the HR departments in organizations. The problem arises due to improper communication in the organization. This is reflected through the fact that when Robins wanted to book the training rooms for the orientation program he found that it was already reserved for the setting up of computer terminals. An effective system of communication would have been effective in informing the entire organization about the availability of the program from beforehand. Accordingly the system could be scheduled as per the convenience of other departments. Another key problem area is apparent from the fact that Robins being a new employee has failed to undertake the responsibility smoothly. This shows lack of proper training on the part of the HR department in the organization. In order to fit into the job responsibilities completely it is crucial that the organization implements proper induction training of the candidates to make them efficient to handle responsibilities. The case reflects inadequate training about the company which would otherwise made Robins aware about the probable arousal of problems. (Briggs, 2007, p.1). Most employees are technically minded. Therefore they would require a strong and concrete guidance on how to manage the operations. This has been the case with Robins as well. First and foremost the recruiter would have to be made aware of the requirements of the organization. The job description must consider the changing demands of the profile, the changes in technologies, and the different methods of working. Most importantly the job description must reflect the needs, rather than the skills required in the organization. Candidates qualifying the above requirements must be hired in the organization. The important aspect is to provide induction training which helps to equip the candidates with the right skills and knowledge for the job. Going by the analysis of the case study it reveals that Robins is not quite informed about the availability of the resources which would be required for conducting the orientation program. The present situation demands that there are two possible jobs to be dome urgently. One is the implementation of the orientation program and the other is to set up computer terminals. The crisis is that both require training rooms. However, it is strongly felt that the orientation program is a bit more urgent as compared to the other. However, it is difficult to set up the program since the training rooms are already booked by some other department. The question is to de monstrate the need of the situation and arrange the room for orientation. The key solution would be to understand that a delay in the hiring process would ultimately result in

Prima facie Essay Example for Free

Prima facie Essay Introduction According to the article, Rhino poaching is in no way shown as moral. The ethical issues I see are that people are ignoring the fact that this horrible act is occurring and many people who do know about it won’t do anything about it, but are able to waste time watching pointless videos. The You Tube interventions took a moral approach to help with the petition. Although some were offended, the majority signed the petition and became more aware of the world around them. Utilitarianism When studying the supreme principle of morality as utility, we must first examine the definition of utilitarianism. Utilitarianism the effort to answer the question of man ought to do. For a utilitarian, the answer is simple: Act to produce the best consequences possible for the greatest number of people possible. In this, liberty and harm are treated as an equal. The end goal is to produce a general welfare or Arthur’s collective well- being. Jeremy Bentham, one philosophical view we examined defined utilitarianism as the ethical system that judges actions to be moral to the extent they maximize happiness, producing pleasures, and preventing pains. According to Bentham, there is a possibility of good and bad consequences however; preventing suffering is what matters through pleasure and the avoidance of pain. John Stuart Mill was a follower of Benthams, and he came up with the principle of utility. He stated that â€Å"Nature has places mankind under the governance of two sovereign masters† these masters are pain and pleasure. This is an experience based principle. We learn through experience that we are governed through pleasure and pain. According to Brandt’s view on utilitarianism, if all you do is add up numbers, there still a possibility of producing an immoral outcome. Singer’s principles also exemplified this. In the article â€Å"YouTube Interventions to Save the Rhino†, Utilitarianism is exemplified in that there was a greater outcome for a greater number of people. Sure, some were offended, however in the cases that the petition was signed, the rhinos and animal activists were impacted positively. Also, the new act allowing this method of communication will help when it come t other disastrous situations. Also, the whole world was able to be impacted. This effort had a mass effect on the petition. In the end, rhinos could be saved and a great idea was introduced, even the offended learned that their time was not being used effectively and therefore had somewhat of a positive outcome. Deontology In the study of deontology, we use Kant and Foot’s philosophical views. Deontology can be considered duty-based ethics, and reason alone should be used when finding the moral duty this concerns and reason in turn will cause a respect for rationality. Kant believed that morally you should act so that the maxim of your actions can and should be considered a universal law; morally you should have respect for human dignity. In this principle one should never for any reason intentionally harm someone who is believed to be innocent. Philippa Foot expands of Kant’s principle of hypothetical imperatives in an argument. She argues the Kant contrasts acting out of respect for moral law with acting from an alterior motive. Taking this into consideration she believes is crucial to shape Kant’s moral Philosophy. All in all, morality can only involve rational beings because only rationa l beings have the capacity to reason the way things are and should be and the ability to exercise freedom. Perfect categorical duties allow for no if’s and’s or but’s. Others are not, under any circumstances, to be used just as a means to acquire morality. In summary of this moral standing and the three forms of hypothetical morality according to Foot and Kant, â€Å"If you want x, you should do y, Because you want x you should do y, and because x is in your best interest, you should do y†. For Kant the second and third principles are one in the same. The article answers the supreme moral question â€Å"Did anyone use anyone merely as a means? † The answer is simply yes. The multiple videos that were altered were used as a means to get the communication across about animal poaching. The You Tube interventions had a positive outcome however in that a mass majority was made aware of what was going on in the world and how much time the viewers were actually wasting watching the highly viewed frivolous viral videos. Deontologists would agree with the interventions campaign. They wanted people to be aware of the issue of rhino poaching and wanted a petition signed so they included a link to the petition and urged people to sign it by noting that it wouldn’t take much time. They also wanted people to be aware that the silly videos were simply a waste of time and that was noted. Deontologists would have resolved these issues in a very similar manner because no one was hurt, they were just helped. Prima Facie Duties The prima facie duties introduced by W. D. Ross, a professor from Oxford University, argued that the right and the good are properties known intuitively and these duties may conflict holding only prima facie. There are no supreme principles involved. All focal points in the argument of what makes right acts right and wrong acts wrong are taken into account when looking into prima facie duty. Prima facie is judgment based on considered opinion. The article doesn’t really exemplify prima facie duties in that the article agrees completely with the study of deontology, and Ross argues with deontology. The duty to sign the petition however did arise from the obligation to save the rhino’s from poaching. This exemplifies the opinion Ross had on duty in itself. Conclusion I thought that the approach this article took was completely effective and I agree that the awareness of rhino poaching was done morally. When others want to make you aware of things like the animal fur industry, they walk down runways with imitation blood dripping from a fur coat. This was done in a way where most were not offended, a majority of people were impacted and action was taken. The petition was signed and an increase of 400% of the signatures was reached. I think that deontology supports the article the most. The x and y principles were exemplified as Foot and Kant had demonstrated. I think that all of the principles we studied in this section can be applied to the article. The article least agrees with prima facie ideas however. There are ways to apply it which I stated earlier in this essay. So what makes right acts right and wrong acts wrong? How many are influenced, how they are influenced, and act to include intent of agent and consent of person affected by act.

Causes of World War One Essay Example for Free

Causes of World War One Essay On Sunday 28th June, 1914 Franz Ferdinand, and his wife, were assassinated part of a Serbian Terrorist Group, called the Black Hand. This event and the tension between Europe was a trigger that set off declarations of war and resulted in the â€Å"Great War†. Tensions had been building up in Europe for decades through Nationalism, Imperialism, Militarism, and Alliances, and these tensions had reach such a point that an event was needed to break these tensions. This was the assassination of the Archduke. Therefore the assassination and alliances were causes of World War One. Australia was involved in the war because of the fact that it was part of the British Empire therefore having duties towards Britain, and also growing patriotic support for the mother country. This patriotism was a main factor in deciding Australia’s fate in World War One. In 1914, when Britain declared war, it also declared war on behalf of the British Empire. Being a part of the British Empire, it was Australia’s duty to assist Britain in the war, and to assist Britain’s Allies. Due to the large loyalty existing in Australia towards the mother country, the decision, by the current time Prime Minister Joseph Cook, to send Australia against war with Germany and Austria, was met with spontaneous outpouring of patriotism. Thousands of mean came to enlist in the army, men and boys were eager to fight in the war, and tackle the great adventure of war. Few communities were against Australia joining the war. It was an opportunity for Australia to could demonstrate its loyalty, believing Australia would turn into a nation, and prove its strength as a nation. It was also a chance to develop Australia’s rank in the world and to be a part of the high-power nations. The assassination was the trigger, for what were causes of tensions brooding in Europe. Once the trigger occurred; Imperialism, Nationalism, Militarism and Alliances all played there part in shaping one of the world most devastating Wars. The assassination triggered countries to go to war, and then allies to go to war, and then colonies to go to war, such as the British Empire sending Australia to war and then result in jealousies between countries through imperialism and nationalism, Germany feeling that Russia and Britain had colonized to many countries and that it had a upper ight hand, with people from various countries feeling that their country is the best and therefore should there power through such things as their military power, therefore bringing in militarism. As you can see all these notions are intertwined and they together form the cause of why such a war like World War One occurred and why it was so devastating, and also why Australia joined the War.

Study of the book something to declare

Study of the book something to declare The purpose of analyzing the book of essays Something to Declare by Julia Alvarez is to establish the differences between Dominican and American culture. All along the book, she defines the two cultures within the 24 essays in which she relates her life in all aspects with fully-described details. Our criteria in selecting the topic of cultural contrast between the two countries, is in order to raise the differences and similarities of the cultures which have always had a good relationship in economic and business matters. We focused our interest on this issue because of the cultural shock and the process of acculturation experienced but the author when she was only a ten year-old girl, and as a result, that event has transformed her life into a creative and multidimensional writer. This interesting book is divided in two parts. The first part is regarding her customs; the family drama (when Julia and her family had to leave their native country), her arriving to the United States, her refusal to adopt another culture and language, her transitional identity, and how finally she became a bicultural woman and writer. The second part describes the passion that Julia feels towards Literature, especially, the writing aspect. She openly explained the deep desire she has ever had of writing, as well as the routine she has developed through the years to do what she loves the most. Julia also tells about the struggle she had to overcome during the beginning of her career as a writer. The selection of the Julia Alvarez as the center of our research is due to her great literary work throughout her career. Even though she has spent most of her life living in the United States, she has succeeded internationally writing about her Dominican roots and Dominican culture, which is very remarkable. Her wonderful work wrote on papers is more than enough reason to select her autobiography as the subject of our analysis. In the introductory part of this investigation, is the biography. It relates chronologically Julias life from a more abstract view; combining personal and literary aspects all at once. Following the bio are the literary activities, which focus the glance on the awards and the books she has published so far. The third part contains the historical background of the book. It describes the time and places when the story was developed, as well as the events that occurred at the time. Furthermore, it includes the presidents of the two countries as the author relates her experiences through the years. The characters and the summary are the next parts, which are an excerpt taken from the book to give an idea about the interesting content of the essays. On the other hand, the literary critics shows the point of view of important people, magazines and newspapers about Something to Declare. Finally, we analyzed the essays from a very particular perspective. We took Julias own words to show the contrast between the two cultures she belongs to. The examples displayed along the analysis demonstrate that the authors heart is divided in two nations: the Dominican Republic and the United States. 1.2 LITERARY ACTIVITIES. In 1997 Alvarez published I! All in reflections and criticism could itself Alvarezs literary success. In the Name of Salome (2000), this book has been widely acclaimed for her careful historical research. 1.3 LITERARY CRITICS Alvarez ´s new book embraces readers as if she were opening the door for unexpected guests. -The Orlando Sentinel. Spry, inviting writingà ¢Ã¢â€š ¬Ã‚ ¦Alvarez has clearly made her second language her own. -Entertainment Weekly. A valuable collection of essaysà ¢Ã¢â€š ¬Ã‚ ¦introduces writing as a craft full of awareness. And this awareness gives Alvarez a voice that promises to continue to declare itself. -Christian Science Monitor. Evocative, touching, often amusingà ¢Ã¢â€š ¬Ã‚ ¦Alvarezs fluid style blends personal history with insight. Her book is a must-read for anyone who loves and struggles with writing, and it is a witness to the ability of the human soul to renew itself daily. -The Tampa Tribune. In this collection, Alvarez artfully reveals how and why she writes. -The Hartford Courant. JULIA ALVAREZ is the author of the critically acclaimed novels  ¡Yo!, In the Time of the Butterflies (a National Book Critics Circle Award Finalist), and How the Garcia Girls Lost Their Accents. Ms. Alvarez is also the author of collections of poetry, The Other Side/El OtroLado and Homecoming (all available in Plume editions). She lives with her husband in Vermont. Julia Alvarez is a writer on a different kind of edge. _The Nation. Vibrantà ¢Ã¢â€š ¬Ã‚ ¦Something to Declare at the same time reveals and masks whats upsetting with an abundance of humor and a measure of self-denigration. Bloomsbury Review. Alvarez wields her legendary storytellers power to hold an audience spellbound while enlarging its vision through the deft use of empathy. The Atlanta Journal-Constitution. To be read slowly and carefully, as a special gift from a writer whose skill and enthusiasm have enriched the country she now considers her home. Anniston Star (Alabama). Poignantà ¢Ã¢â€š ¬Ã‚ ¦ironicà ¢Ã¢â€š ¬Ã‚ ¦ The writing transcends itself and becomes a new consciousness, a new place on the map. The Virginian-Pilot. (Alvarez) paints with vibrant, earthy clarityà ¢Ã¢â€š ¬Ã‚ ¦ Open and lively. Publishers Weekly. A wonderful literary and biographical gift for both aspiring writers, teachers of literature, and fans of Julia Alvarez _Bookwatch. Simply wonderful. The novel becomes more powerful with each passing chapter. -Los Angeles Times In the Time of the Butterflies potent and luminousà ¢Ã¢â€š ¬Ã‚ ¦ confirms Julia Alvarez as a Latin American storyteller whose voice we need to hear. _The Philadelphia Inquirer. An important book. Alvarez has given us a gift of rare generosity and courage. _The San Diego Union-Tribune. Wonderfulà ¢Ã¢â€š ¬Ã‚ ¦ richà ¢Ã¢â€š ¬Ã‚ ¦ skillfully weaves fact and fiction, building to a gut-wrenching climax. Newsweek Doubly blessed with a poets vision and a realists eye, Alvarez gives us lessons about the courage and vitality of the female spirit, the webs and tangles that bind families, piety and activism, loyalty and fear, faith and love. _The Miami Herald  ¡Yo! About the writer and her lies, her truths, her passions the way she uses, needs, loves, and takes, all at the same timeà ¢Ã¢â€š ¬Ã‚ ¦ She carries us along on waves of laughter and an undercurrent of pain. _Elle A novel of amazing richness and magnanimity, a sophisticated work of art that is also warmly accessible to the ordinary reader. San Francisco Chronicle. From the internationally acclaimed author of the bestselling novels in the Time of the Butterflies, and. The twenty-four personal essays that make up Something to Declare are like snapshots rendered in prose, capturing the life and mind of an artist as she meditates on the dual themes of coming to America and becoming a writer. Part One, Customs. Is a loving tribute to family and an examination of the specific effects of exile fleeing dictatorship in the Dominican Republic, the shock of arriving in New York City, training a Spanish tongue to speak English, and watching the Miss America pageant for clues to translate ones looks into made-in-the-U.S.A. beauty. Part Two, Declarations, celebrates Alvarezs enduring passion for words and the writing life. From First Muse, a valentine to Scheherazade, who proved the great power of storytelling, to So Much Depends, a reflection on the influence of fellow bicultural writers William Carlos Williams and Maxine Hong Kingston, to Ten of My Writing Commandments, an inspiring list for any aspiring writer, these essays are filled with humor and insight _a generous gift to readers and writer everywhere. A pleasure to readà ¢Ã¢â€š ¬Ã‚ ¦ Alvarez speaks directly to her readers in these essays offering insight into the inspiration and craft that informs her workà ¢Ã¢â€š ¬Ã‚ ¦ a thoughtful self-analysis and a delightful primer on becoming a writer. _Denver Post. Julia Alvarez is a breathtaking writer. _St. Petersburg Times From the internationally acclaimed author of the bestselling novels in the Time of the Butterflies, and. The twenty-four personal essays that make up Something to Declare are like snapshots rendered in prose, capturing the life and mind of an artist as she meditates on the dual themes of coming to America and becoming a writer. 1.4 HISTORICAL BACKGROUND From 1930 to 1961 in the Dominican Republic lived an intense situation at all levels, especially literary level, since most of the poets, storytellers, artists, had to go into exile in order not to have the opinion Trujillista. Others stayed but did not develop their creative, and if they did it was in favor of President Rafael Leonidas Trujillo, no strange the spiritual manifestation that there was no space, and so exist in many Latin American countries. Dominican literature is marked by the influence of European literature in particular of French literature, but has its own identity and a force that politicians love to men Contemporary literature mostly originates in the Dominican diaspora in New York, the works focus on the difficulties of daily life in the Dominican Republic, among contemporary writers is Julia Alvarez. In the beginning of the eighteenth and nineteenth century American literature took most of it inspiration from Europe. At the beginning of the twentieth century, the American novelist extended to the social significance of his works of fiction to cover both the lives of wealthy people as those of marginalized groups. Political events between 1961 and 1965 served to youth so freely express whatever the Trujillo tyranny that had prevented them. Poetry was one of the main resources used by these young people to act out their political and social concerns; as well as, to combat corruption that broke into nearly every corner of the Dominican society. The Dominican Republic experienced a very difficult political situation between 1961 and 1978, during this period several historical events occurred that abruptly changed political and social thought and the course of literary and cultural activities in the country, among them are: The physical death of Trujillo, which in no way means the disappearance of the shadow of the tyrant, the rise of Juan Bosch to power in February 1963, and the unexpected military coup that ousted seven months later, the war in April 1965, which left the second disastrous U.S. military occupation in the Dominican Republic, the election of Joaquin Balaguer as president, who was intolerable to those who continued to fight for libertarian principles peaked by the makers of the revolution in April 1965. Some of the events occurred in United States in the 1960s, The popular literary genres, such as Oriental literature and mystery novels have had a great development in the United States, for its part, particularly in recent years is considered the Spanish literature in the United States as an expression of the growing cultural phenomenon the Hispanic population and the Spanish language in this country. United State Economy and Politics (1960) After World War II, the GNP increased from 200.000 million in 1940, 300.000 million in 1950 to more than 500.000 million in 1960. More and more Americans joined the middle class. There were many sources of growth. The automotriz industry, it became exclusively a creator of tanks and bombers, and the new industry of aviation and electronics grew. In addition to this expansion, the workforce also changed. Unions won contracts for employees working long quickly focused its price. Six of the eleven presidential elections since World War II have resulted in a change of political party in the White House. Three times, the Democrats were replaced for Republicans (1952, 1968 and 1980) and three others, the Democrats moved to the Republicans (1960, 1976 and 1992). During each of these campaigns, the winning candidate had promised a foreign policy completely different from what was the sitting president of another party. However, once invested with his office, followed the lines of his predecessors relations with other countries. Bipartisanship in foreign policy is deeply rooted in American political culture. The created climate change; and his endorsement of advancing free trade in the Americas. 2.1 CHARACTERS Julia Alvarez she is a fighter woman, who defies the traditional customs in which she was brought up, all to achieve her goal of becoming a famous writer. Alvarez is a wonderful woman, very intellectual, with a vision of progress. She wisely, faces obstacles, and does not see it as such, but, as life experiences, which they did not prevent her achieving her dream of becoming an artist of Literature. Daddy: Julias father, though a little introverted, is a man who is proud of his family. This character is attached to what are the traditional customs of the time, in which only men were enjoyed certain privileges. He was a man who liked economize, and sometimes did not say things directly, he liked speaking in parables. Mommy:Alvarezs mother is a woman who the contrary of her father tries to adopt and introduce their daughters to what is American culture, which is very different from the Dominican one, the latter being where are their true origins. An example of this is when being at home even longer, Julia speaking mixing the two languages (English and Spanish), what we commonly call Spanglish, her mother repeated the idea, but only in English, as a clever way to correct her. Julia ´s grandfatherThe grandfather was a fine and elegant man, very good manners, whom Julia received wise counsel. He was a United Nations diplomat. Due to his trips to countries like Spain and others, assimilated morality, which were taught to her grandchildren. He had a good sense of humor, and like Julia, is passionate with music and poetry, but put aside her passion for art, giving priority to what was taking care of his family, as cited: Very familial, Said everyone of my grandfather, a family man. Bill: Julia Alvarezs husband, a doctor and farmer from Nebraska. Aunt Tità ­: She was a simple woman; showing little regard for their physical attributes, but loving reading. Sister Maria Generosa: English teacher. This intelligent woman had a particular form to teach, which she attracted attention of her students. Misià ¡: was a Haitian maid of Alvarez ´s home, whom liked much the voodoo sections. Don Josà © de Jesà ºs: Julias uncle. a man who was rowdy with women, he had sired twenty-five children, was widowed once, kept a couple of mistresses who raised the figure to thirty-plus children. Utcho: a cousin of de writer, whom she called uncle, because he was so much older than he was. Dilita: who was a hybrid. She looked just like the other Dominican girls, with a teased hairdo, wore makeup, outfits and was a rebel girl. Manuel Gustavo (Mangu): Julia à lvarez firstboyfriend. He was a honey-young man with wonderful dimples and pot belly. Father Doby: a church lawyer and a member of La Crosse diocese. Father James: member of the shrine. Donna: Mary Anns youngest daughter 2.2 SUMMARY a) Grandfathers Blessing: Grandfathers Blessing is the first story that begins this interesting book of essays, in which Julia Alvarez talks about her family life and the messages she received at that time in relation to her womans condition. Although the author speaks of her experiences about her family and entertaining conversations with her grandfather, the author makes a small approach to the situation that existed in the country at that time, the dictatorship of Rafael Trujillo. The oppression was so great that people were persuaded and forced to leave their belongings, if so desired the chief, as she says: One evening the SIM, the military intelligence service, meat for my grandfather and put him in jail for two days. He was not torture, but persuaded to sell a part of historical land price for the minimum to the daughter of the dictator. Here J. Alvarez mentioned her aunt Titi, which was simple, showing little regard for her their physical attributes, but loving reading. She also mentions her widowed aunt, who has three very young children, although a bit mischievous, own of their age, each had an ideal about what they wanted to be in the future. Grandfathers Blessing is just the story that the author makes does about the great support she has always received with respect to their desire to be a writer by her grandfather, even where his career was still just a dream. b) Our Papers This essay takes place in the old house in Boca Chica, where stayed the whole family on vacation, but then, in 1960, and being at home in the capital, Alvarez say of the ability that took his father to take as a pretext studying heart surgery, in order to get a visa for his family (his wife and four daughters), and so escape the oppressive government of that time; as well as, the intelligence of her godmother to achieve persuading the chief, all to get their papers to travel outside the country. In addition, the author talks about the fear she felt to come to America and face a new culture, where the main change was the need to speak a language they did not dominated, English. Neither had she they liked to get away from her aunts and cousins. She tells that since being established in New York, she missed her life in her country of origin. J. Alvarez reflected whether in fact these papers meant freedom in a foreign country, or indeed, the privation of what they truly enjoyed, which made them happy in the Dominican Republic, as quoted: I wonder if those papers free us from September had everything we loved. c) My English J. Alvarez mentions Carol Morgan School as the first step to master English language, refers to the motivation that always received by her mother, who was the driving force for her and her sisters learn this important language, which the author talks how difficult it was for her master. She was so used to Spanish, so they went through the ridicule of their classmates. She makes mention of his uncle Gus, the youngest of the brothers of her mother, who was very intellectual. This essay refers to the shock that she was to arrive in New York, and how difficult it was, since she spoke Spanish and English, and she saw it as a very difficult language. She says she began to feel love for English, thanks to Sister Maria Generosa. This teacher attracted the interest of whiter in that language with her entertaining way to teach, which was puting to writing in a relaxing form, putting her your imagination, writing the topic of their preference, and not insisting on what she was boring: Grammar Rules, The teacher used to explain that students end with a great understanding of the language d) My Second Opera Alvarez in this essay, refers to her life already living in New York, and taking even ten years. Here the reader realizes the little motivation she felt at the beginning to attend the opera, which was an event that bored her enough, contrary to the voodoo ceremonies she so enjoyed of her Caribbean country, which she met by her maid Haitian Misià ¡. Alvarez agreed with her grandmother to go instead of her to accompany her grandfather to go to see Aida, the show, because she did not like to participate in these events, which were part of the social life of a diplomat like her grandfather. In this story, Julia also explains how she missed her culture in the Dominican Republic, and how difficult it was to assimilate her new life in America, even sharing these classic events. Then, with Aida, she began to feel attracted to the opera, : I Became an opera fan and also a wily intrigued,, the latter referring to how smart she had become, as learned to use this activity to get everything she wanted, with respect to her grandmother. Here, the author lets see again how she was attached to their Dominican roots, and still felt little adaptation in their new country. e) I Want to Be Miss America This story takes place in Queens, New York. J. Alvarez refers the interest of her and her sisters to enter in all what concerns with the culture of their new country of adoption and Miss America was a contest that called them enough attention since so they could see in each one of the contestants on American look, which they wanted to look, but really seeing the competition, they observed that although there were girls with looks simple, something that made them begin to feel comfortable and not as strangers were also others in which her beauty was so perfect that made her think that this beauty was not as natural, but rather girls were made. She did not think women were only created to be good mothers and wives but also capable of being successful professional, useful to society, something that could be said it was opposed to their native culture. But despite this enthusiasm, this successful writer always knew she could not be Miss America, not only for their physical appearance, which was very different from those girls, but also because she had to feel it. On the other hand, while they wanted to be as native, her classmates wanted to look like them, so this made them feel accepted in that country. Although she continues feeling foreign, she consider the United States as her homeland. f) I Want To Be Miss America The essays deals mainly with the change of identity in which they were involved, both the writer and his sisters, trying to be different, because they were in a country different from them, which ought to fit.* We Would Have to translate our looks Into Ingles, iron and tweeze them out; straighten Them, Them into mold Made-in-the-USA beauty (This referring to their hair.) Also refers to the beauty, showing in the contests, that most of the time is just edible. Their voices rang with false cheer. You could hear, not far off, years of high-school cheerleading, pom-poms, bleachers full of moon-eyed boys, and moms on phones, signing them up for all manner of lessons and making appointments dentist. It talks about the help of his parents, which had provided the needed, making mention of a family, although they are in foreign land, stuck together, which helped them cope with less trauma. g) El Doctor The main theme of this essay is the need to save, no matter even if they had enough to spend. But my rich father lived in the dark. Saving string, going the long way. Her dad turned off the lights all the time, though she was reading and it was dark. She mentioned the lifestyle of her father and refers to a possible infidelity, besides the good behavior of the mother; family union is noticed even in the difficulties that might exist. h) La Gringuita On Losing a Native Language Here, the author refers to the cultural changes that were involved, especially. Also, she recounts the difficulties of not accepting a new culture, what would prevent the adaptation to the new home. It refers to the first loving relationship of the author, who was in the land of origin, on a visit they made. In addition, it talks about her husband, who is American, born in a Nebraska farm and is also a doctor, like her father. It refers to the first loving relationship of the author, who was in the land of origin, on a visit they made. In addition, it talks about her husband, who is American, born in a Nebraska farm and is also a doctor, like her father. i) Picky Eater This essay talks about the eating habits of the writer and her husband, calling herself a picky eater. It refers to the needs of maintaining a healthy diet to keep a good fit and also save time for using it on more important things, specifically to writing. Also, it refers to the difficulties that existed in her native country to eat food prepared in the streets, which could make them sick; due to low hygiene they were prepared. The author speaks of some bad experience at mothers home, related to one food that she did not like and she was forced to eat: engrudo. This essay reveals the change in the lifestyle of both countries, mainly related to food, due to the difference in culture. Even as partners they had different food habits, they learned to understand each other, and they shared the table as well as the food preparation, always helping each other. That activity gave them a complete well being at home. j) Briefly, a Gardener The author shows the importance of helping each other between her and her husband tasks, regardless of whether they are different. Ive tried to share his passion with him, just as he has tried to share mine. Many a weekend morning, Ive had before a new manuscript sat with strict instructions to be critical,. This produces a positive effect on couples, resulting to a lasting marriage and an organized family. k) Imagining Motherhood The author, like all women, displayed the anxiety of not having children, almost being a 40 year-old woman. She justified herself in the profession as a writer, so she had no time to be a mother. Also, it refers to the difficulty to find a good father to her baby. She felt depressed when she saw someone in her family with children, or when someone made reference to the subject. A woman who does not care have a child is considered foolish at best. At worst, as I heard one lecturer proclaim, she is committing genetic suicide. The essay refers to the idea of adoption, but then she withdraws it, remaining childless. l) A Genetic of justice Julia Alvarez narrates the suffering of her family when she was 10 years. She says that her family lived under a big pressure due to the dictatorship of Rafael Leonidas Trujillo Molina. She also tells about her mothers life and the way that she kept her children far away from the eye of the dictator because of his appetite for pretty and young girls. . When her mother married her father she knew all regarding the dictatorship, many lost their lives in unsuccessful attempts to return the country to democracy in that time. Her father was very lucky when he was young; he escaped to Canada where he live for a while, running away to save his life. A few months later, he came back to the country and after a time, her mother wondered why he had returned, if they knew that things were very bad in this country, but, the pressure of his friends in the north led him to come back to the land where Trujillo claimed to be the release of the regime. Her parents behaved as best they could because they had four daughters and could not take any risk with them. As a result, since he was a young doctor, when he saw that things got tough, he asked permission to go to make a specialty to another country. . Yet she thanked her parents for having installed in her through their suffering, a desire for freedom and justice. m) Family Matters She writes that since she became a public writer, her family tried to figure out where she got that talent, they determined that she probably acquired the genes from her father and uncles. One of her uncles was a poet, but she says her genes as a writer, in fact, come directly from her father. But when they migrated to the United States, her father had to get started again to practice medicine, her father abandoned the ambition of wanting to write books because he still

Essay --

CHAPTER TWO 2.0 OVERVIEW OF THE DESCRIPTION, LIFE CYCLE OF TRYPANOSOME 2.1. Cell Structure of Trypanosome Trypanosomes are unicellular protozoan having a single flagellum that contains microtubules in the 9+2 arrangement typical of other flagella. At the base of the flagellum, the kinetoplast is found which contains DNA in the form of about 6000 connected circles. The kinetoplast DNA is 10% of the total cellular DNA where the action of some anti-trypanosome drugs occurs such as ethidium. The kinetoplast is part of the single long mitochondrion which undergoes structural changes during various stages of life cycle. The surface of the bloodstream form trypanosome contains a dense coat of variable surface glycoproteins (VSGs) which is replaced by an equally dense coat of procyclins when the parasite segregate into the procylic form in the tsetse fly midgut (Ogbadoyi et al., 2000). Trypanosome brucie a flagellated protozoan, is the causative parasite of the infectious disease known as African trypanosomiasis (African sleeping sickness) in African, while in America, Trypanosoma cruzi causes Chagas disease which is prevalent to human and animal, both are fatal when left untreated (Brun et al., 2010; Carlier et al.,2003; Pereira et al., 2011). African trypanosomiasis is the prominent causes of death in the 36 countries of sub-Saharan African at about 70,000 deaths yearly (Barrett et al., 2003; Keith, 2005). There are two subspecies of trypanosoma brucei that causes sleeping sickness to human which are Trypanosoma brucei gambiense, Trypanosoma brucei rhodesiense while African animal trypanosomiasis or nagana disease is caused by T. congolense, T. vivax and Trypanosoma brucei brucei . Trypanosoma brucei brucei is not infective to ... ...vade immune response) that occur in trypanosome. Thus, persistent infection in the host results to continuity in cycle of trypanosome replication, immune complex development, and changing surface coat glycoprotein (Taylor and Authie, 2004; Sinshaw et al., 2006). The clinical signs of AAT are an intermittent fever, signs of anemia, lymphadenopathy, anaemia, anorexia, dullness, inactivation, depression, loss of milk and meat production, and death in un-treated cases and weight loss. In the pathogenesis of trypanosomiasis, immunosuppression is the most important and complicating factor caused by trypanosomes to their host. It is difficult to conclude which clinical signs are owing to a given parasite and only few studies have been made in this aspect to identify a specified sign to particular trypanosomes (Murray and Dexter, 1988; Garner et al., 2003).

Utility and Universality versus Utility and the General Good :: Economics Philosophy Essays

Utility and Universality versus Utility and the General Good ABSTRACT: The concepts of Utility and Universality form an answer to the utilitarian topology of Utility and the General Good. Starting from the realization that utility cannot be determined materially, but only formally, the very premise of utilitarian philosophy has to be abandoned. The greatest good is not the good of the greatest number, but the universal good. The concepts Utility and Universality form an answer to the utilitarian topology of Utility and the General Good. Starting from the realisation that utility cannot be determined materially, but only formally, the very premise of utilitarian philosophy has to be abandoned. The greatest good is not the good of the greatest number, the greatest good is the universal good. I will develop this thesis in the following contribution. 1. The good of the greatest number versus the universality of lack of contradiction Since ancient times the concept of utility has been the catalyst between philosophy and economics. The question of the relationship between theory and practice has a special relevance to the issue. What is the effect of theoretical understanding on the material level? Which interrelationships does philosophy desire: should there be a renunciation of material wealth, or is it as Aristotle states, that without wealth there is no contentment? What then is (economic) good? The answer often given today is to ensure that basic needs are met. For the Greek economic philosophers among whom, Socrates, Xenophon, Plato and Aristotle, provision of goods to meet basic hunger and thirst, was not the task the social thinkers were faced with. Instincts power the drive to meet the basic needs. Economics as a science has another purpose. Before a material answer can be arrived at, there has to be a rational determination of it's use. Only then can we speak of a free and self-determined action, and only then can we speak of a scientific purpose. Instead of simply fulfilling material needs, which is the purpose of all living beings, the basic purpose of economic science is to create a system by which material goods are properly divided/distributed and used. It is not a quantitative, but a qualitative goal. Science (Wissenschaft) is independent of the number of people by whom and on whom it is practised. The philosophers of antiquity compa red the good economist with the good doctor: like the doctor, the economist is only in part acting to benefit or enrich himself.

Web Design :: ÃŒnternet Computers Essays

Web Design All of us at one time or another have surfed the Web. Whether for a school project, to shop for a holiday gift or special item, check a sports score, or just for fun our hands and mice have clicked a hyperlink, scrolled a page, instant messaged a friend or used a shopping cart. The web has become such an integral part of everyday lives. It has become the largest center of information. It is no longer possible to escape the web. The web is an extremely and primarily visual realm. We interact with what we see on our computer screens. Without its visual components there would be no Internet, as we know it. This, along with the Internet’s high level of interactivity, makes web design and the layout of a web page of extreme importance. There is technique to publishing an effective web page. Since the Internet crash of 2000 that brought along the failure of many amateur and professional sites alike it has become extremely important that the content of a web page is worth the time and money put into to it. Along with this the evolution of high-speed Internet access which has made speed and efficiency a key. Not even a just-for-fun web site will be of any use if it is bogged down by poor design and therefore it cannot compete with a surfers fleeting patience. When designing a web page there are skills and steps that need to be taken to ensure that your web page(s) is practical, efficient, and just plain gets the job done. Skills that are needed include:  · Marketing: Defines the purpose and audience  · Information architecture: Designs the organization, navigation, labeling, and searching systems.  · Graphic Design: Finds the graphic â€Å"identity† of the site.  · Editorial: Proofreading, editing, content, etc.  · Technical: Programming, Web administration, production, etc.  · Management: Keeps all of the above in line, on time, and in budget.

Competitive Strategy for Dialog Mobile

Competitive Strategy 1 Competitive Strategy for Dialog Mobile Competitive Strategy 2 ABSTRACT The study aims at devising a competitive strategy for Dialog Mobile, the provider of mobile telephony services which is the core business of Dialog Telekom PLC. Dialog which currently has customer base of over 5 Million and a revenue share of over 60% is the market leader in Sri Lanka’s mobile industry.However due to aggressive competitor price wars, the entrance of multinational giants such as Bharthi Airtel, global and domestic economic downturn, fluctuating inflation and high cost of energy combined with a bullish expansion strategy, Dialog had to face a loss of Rs. 2. 88 Billion in 2008 from a profit of 8. 91 Billion in 2007. This forms the background for Dialog’s competitive strategy. Since the industry has an Oligopolistic structure, constant price wars are putting the industry at risk.In order to be sustainable in such an environment it is crucial that Dialog focuses on customer retention and acquisition via customer centric policies, processes and a culture of relentless pursuit towards exceptional customer service. This would have to be backed by lean processes, prudent investments and rigorous project management. Dialog should also consider the feasibility of following an outsourced model by handing over high cost activities such as network infrastructure management and IT to selected vendors. Competitive Strategy 3Table of Contents ABSTRACT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Preliminary Business Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Value Creation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Micro Economic Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Cost Structure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Existing Rivalry Amongst Competitors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Threat Of New Entrants †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 The Power Of Suppliers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 The Power Of Buyers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Strengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 15 Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Market Structure & Customer Behavior†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 Dialog Telekom PLC Performance Review for 2008 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Macro Economic Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Economic Forecast †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 Driving Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 Competitive Strategy 4 Driving Forces in the Local Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 Changes In Long Term Industry Growth Rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Entry Of Major Multinational Firms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 28 Innovative Business Models †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Expon ential Growth In Network Bandwith †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 28 Regulatory Changes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Reduced Consumer Spending†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Unemployment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 Increased Taxes†¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 Driving Forces In The Global Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 The Internet And Digitization Of Content †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Strategic Plan For Dialog Mobile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 Short Term †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Enhanced Cost Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 Increased Focus On Customer Retention †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 Process Optimization To Support Customer Centric Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 31 Stringent Project Management With Emphasis On Significant Value Addition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Long Term Plan (2-4 Years) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Cost Leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Outsourced Business Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Increased Emphasis On Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 Increased Emphasis On Green Technologies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 Competitive Strategy 5 Table of Figures TABLE 1 DIRECT COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 TABLE 2 OPERATIONAL COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 TABLE 3 DTL SUBSCRIBER GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 TABLE 4 DTL REVENUE GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 TABLE 5 DTL DIRECT COST COMPARISON †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 TABLE 6 DTL OPERATIONAL COST COMPARISON †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 0 TABLE 7 DTL FINANCIAL PERFORMANCE SNAP SHOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 FIGURE 1 VALUE CREATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. FIGURE 2 DTL COST STRUCTURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 FIGURE 3 VALUE CHAIN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 FIGURE 4 FIVE FORCES ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 FIGURE 5 DTL REVENUE GROWTH – INVESTOR FORUM 2008 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 FIGURE 6 DTL QUARTERLY REVENUE GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 FIGURE 7 DTL SUBSCRIBER GROWTH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 FIGURE 8 BUSINESS CYCLE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 FIGURE 9 SRI LANKA GDP ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 FIGURE 10 SRI LANKA INFLATION TREND †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .. 26 FIGURE 11 SRI LANKA MOBILE TAXES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Competitive Strategy 6 Economic Strategy for Dialog Mobile Introduction Dialog Telekom PLC, Sri Lanka's leading telecommunications company, operates Dialog GSM, the country's largest mobile phone network. Dialog GSM has spearheaded the mobile industry in Sri Lanka propelling it to a level of technology in line with the best in the world. The company operates 2. 5G and 3G networks, with the distinction of being the first 3G operator in South Asia. The Company also provides International Roaming facilities in over 190 countries.Dialog GSM is the country's largest cellular network providing services to over 5 million customers across the island (Dialog, 2009) In addition to its core business of mobile telephony, Dialog Telekom operates Dialog TV, a direct-to-home satellite television service, Dialog Broadband which offers fixed-line services and broadband internet and Dialog Global which provides a wide range of international telecommunication services. The scope of this study is limited to the formulation of a ‘Competitive Strategic Plan’ for Dialog Mobile – which is the largest revenue contributor.The total mobile subscriber base as at 31st December, 2008 was 5. 5 1 Million, out of which12% consists of post paid customers. The ARPU for post paid was Rs. 1404, while Prepaid was Rs. 319 as at 31st December 2008 (Dialog, 2009). Competitive Strategy 7 Preliminary Business Analysis Value Creation Dialog Telekom PLC’s Vision and Mission provide insight into the ways in which the company strives to create value to its customers. Vision: â€Å"To be the undisputed leader in the provision of multi sensory connectivity resulting always in the empowerment and enrichment of Lankan lives and enterprises† (Dialog, 2009).Mission: â€Å"To lead in the provision of technology enabled connectivity touching multiple human senses and faculties, through committed adherence to customer driven, responsive and flexible business processes and through the delivery of quality service and leading edge technology unparalleled by any other spurred by an empowered set of dedicated individuals who are driven by an irrepressible desire to work as one towards a common goal in the truest sense of the team spirit (Dialog, 2009). Competitive Strategy 8 Figure 1 Value Creation Customers’ perceived benefit CS =PB – MP Value Created PF = MP – PC Organizational costBeing a mobile telecom service provider in a nutshell the company provides value to society by enabling people to be accessible at any time from any place at an affordable price. With regard to the ‘reason for the company’s existence’ it would be prudent to initially take into account the following requirements/characteristics of mobile telecommunication; †¢ The existence of significant entry barriers due to the need for approval from TRC (Telecommunication Regulatory Commission) for commencement of operations Competitive Strategy 9 †¢ Extremely high capital and operational expenditure requirements for nfrastructure (base stations, towers, contact center and service outlets, systems) and maintenance †¢ The requirement for special ized knowledge regarding every aspect of Mobile communication †¢ The need for a significant workforce in order to start operations and maintain status quo post commencement †¢ An extended payback period resulting in the need for revenue generation in order to be sustainable (consumption of the service sans significant profit generation is not financially viable) All aspects mentioned above make it impossible for a single or small group of individuals to replicate the production of mobile telecommunication.This is in line with the reflections of Coase (1937) who stated that firms are more efficient at coordinating activities in comparison to markets. Dialog Telekom would have the benefit of economies of scale & economies of team production, thus drastically reducing cost of production. The other significant advantage is the common ownership of productive resources such as engineering, legal, IT, accounting, charging etc. Competitive Strategy 10 Micro Economic Analysis Cost StructureDialog Telekom being a mobile network operator has to collaborate with many suppliers and stakeholders in the value chain in order to run the operations and provide sufficient value to the customer and thereby earn profits. Figure 2 DTL cost structure Banks, Finance companies Suppliers of support services such as dealers & franchisees Government taxes Network equipment suppliers Dialog Telekom Other suppliers of capital items – PCs, headsets etc Hand set dealers & retailers Direct costs – Airtime and SIM card retailersCustomers Competitive Strategy 11 The above diagram shows a ‘helicopter’ view of the various stakeholders and the way in which cash flows in and out of the company. The key source of revenue is the Corporate and retail consumer base. Table 1 Direct costs Table 2 Operational costs Figure 3 Value chain Network related costs formed a major portion of direct costs, while selling expenses formed a major portion of operational costs (Dialo g, 2009). Competitive Strategy 12 Five Forces Analysis Figure 4 Five forces analysisThreat of new entrants Threat posed is relatively high not withstanding significant entry barriers ICT company ‘Maxis’ is poised to launch operations to become the 6th mobile operator – Supplier power Many suppliers Suppliers currently wield relatively low power – Existing rivalry amongst competitors 04 fixed line operators 05 Mobile operators 29 ISPs Intense rivalry amongst competitors – Buyer power Buyer power is relatively high Switching costs are low Many mobile operators to choose from Threat of substitution VOIP and CDMA can be considered substitutes However, hreat posed is minimal – Competitive Strategy 13 Existing Rivalry Amongst Competitors There are currently 04 mobile operators that could be considered direct competitors to Dialog, namely Mobitel, TIGO, Hutch & Bharthi Airtel. The biggest competitor currently is Mobitel, with a market share of appro ximately 18% in comparison to Dialog’s 53% (Bartleet Mallory stockbrokers, 2008). Mobitel follows an extremely reactive strategy, where it mirrors every action undertaken by Dialog. For example, Mobitel launched 3G service soon after it was launched by Dialog.Mobitel also follows predatory pricing techniques by constantly undercutting the prices set by Dialog in a bid to lure customers away. Bharathi Airtel, the latest player in the industry is a market giant in India, with over 100 Million subscribers and a market share of over 25% (Report Buyer, 2009). Airtel’s strategy has always been providing affordable mobile services to customers. TIGO, which was formally known as Celltel concentrates more on the Prepaid market. TIGO was the first player to provide ‘per second billing’ facilities to customers.Hutch while being a dominant player in India is more of a fringe player in Sri Lanka that also emphasizes on the Prepaid segment. Threat Of New Entrants While barriers to entry into the market are relatively high, there are quite a few players that have either entered or are in the process of entering the market. One such player is Maxis, a Malaysian company which already has operations in India and Indonesia. Maxis also owns 44% of shares at SLT (Bartleet Mallory stockbrokers, 2008). While Maxis would Competitive Strategy 14 further erode Dialog’s market share its strategy might be less predatory in comparison to some players.Other players with plans to enter the Sri Lankan market are Reliance Mobile and MTNL, both Indian companies. Reliance Mobile, like Airtel is also a giant in the Indian market constantly at war with the latter for the number 01 position. The Power Of Suppliers There are many suppliers of mobile infrastructure components in the industry. These suppliers supply products such as base station components, cell switching components and services such as base station assembly, tower assembly and switching optimization . Vendors include Huawei, Sun, Ericsson etc.Dialog Telekom being an industry giant and the fact that there are numerous vendors means that the influence of the vendors is less in comparison to the power wielded by Dialog. Furthermore mobile service providers purchase products in large quantities over a long period of time. This would also include the purchase of services such as assembly and maintenance. Securing such contracts are extremely important from the supplier’s perspective. Vendors such as Dialog due to its enormous influence in the local industry will also influence the research and development process of the vendors and the type of technology that is developed.For example, the adoption of 3G technology would have dictated the priorities of the vendors in terms of the type of technology that should be introduced to the market. Vendors in general have high fixed costs such as R and low incremental costs thus making it extremely important that they secure profitable contracts with mobile operators. Competitive Strategy 15 The Power Of Buyers In stark contrast to the vendors, the power of consumers is high. This is due to the low switching costs. A new SIM only costs approximately Rs. 00; hence customers do not have to spend a great deal if they want to switch operators. This power wielded by the consumer is only compounded by the presence of many mobile operators in the industry. The fact that these operators also include giants such as Bhrarthi Airtel only result in providing the buyers more bargaining power with their current operator. SWOT Analysis Strengths The main strengths of Dialog are threefold, one its brand name, two its vast infra structure and three the financial backing from its parent company Axiata.According to Perera (2008) from the Asian Tribune, the company was voted the number 1 brand for two consecutive years with a brand value of Rs. 12. 324 million in 2006 and Rs. 12. 401 million in 2007. The company was also voted number 1 amongst the top ten companies in April 2008. Innovation has always been one of Dialog’s strengths; the company was the first to launch SMS, MMS, Song catcher, mobile commerce, mobile e mail, information on demand etc in the region. Dialog was presented ‘the most innovative brand of the year’ award in recognition of this fact at the SLIM brand excellence awards.Competitive Strategy 16 In terms of infra structure and reach Dialog Telekom has over 1200 base stations spanning all provinces and has over 100 customer service centers, which is more than any other company in the country. Dialog operates 2. 5G and 3G networks. It is also linked to over 200 global destinations via international roaming (Dialog, 2009). Axiata group Berhad is the emerging leader in Asian mobile communications. It has controlling interest in Dialog Telekom along with many other subsidiaries in the South East Asian region.The continuous financial support provided by Axiata for Dialog Teleko m is one of its key strengths and has had a great impact on the development and expansion of the company. Dialog in return has been a significant contributor of profits for Axiata. Weaknesses One of the key weaknesses of Dialog Telekom is its increasingly high costs. A feature of many conglomerates that experience rapid growth is the inefficiencies that ‘silently creep in’. Total costs increased by 40% as at December 2008, with costs of finance increasing by 233% and depreciation by 81% (Dialog, 2009).Dialog also has a 3500 strong workforce which has resulted in overlapping scope of work across many divisions and units. The increasing size of the company has also lead to inefficient processes and unnecessary beurocracy. As a result it would be more and more challenging for the company to make swift changes in its strategic direction. Bigger companies also have the added danger of being further distanced from the end consumer of their products and services. This danger i s also a reality due to many personnel being unaware of VOC (Voice Competitive Strategy 17 f the customer), thus resulting in policies that aren’t necessarily customer centric in nature. Other weaknesses include its legacy systems. Most of its systems require upgrades or changes due to the strain imposed by the rapidly growing customer base and advances in technology over the years. However such changes cannot be made within a short timeframe and huge amount of financial resources and time are required to successfully implement changes. Opportunities Current mobile penetration in Sri Lanka is estimated to be around 50% with room for a further 20% in the short term (Lanka Business Online, 2009).At the end of 2008 there were 11. 087 million subscribers with an annual growth rate of 39% which is a drop from 48% in 2007 and 61% in 2006. Provinces such as North West, North Central, Sabaragamuwa, East and north have a fixed line distribution of below 10% and therefore provide ample opportunity for increased mobile penetration. Threats The main threats associated with the mobile industry are the increasing number of competitors and the global economic impact on customer spending patterns. The increasing competition has lead to huge price wars which has in turn negatively affected all the players in the industry.This trend could have a long term impact on research and development and the investment into new technologies. Therefore even though companies Competitive Strategy 18 might feel that they are able to remain competitive in the short term it could result in long term reduction in the value provided to consumers. Dialog is not immune to this problem, but rather it is has reacted to the price wars by drastically reducing the tariffs and by providing customers with packages that include 1000 minutes outgoing free call charges. Furthermore the rate of penetration is also on a reducing trend.Market Structure & Customer Behavior The telecommunication industry i n Sri Lanka consists of a few key players. As mentioned prior, the industry consists of 05 mobile operators and 04 fixed line operators. 100% of the mobile communication market share is owned by these 05 players. There are also significant barriers to entry. A firm would require very large financial resources to start operations. Existing dominant companies would also have influence over the suppliers and essential resources such as a qualified and skilled workforce, network infrastructure and dealer network.New comers would have to negotiate terms with the same vendors who would have more leverage due to their existing contracts with the incumbent players. New entrants would also face barriers such as requiring approval and licensing from the Telecommunications Regulatory Commission for the commencement of operations. The success of any startup company in the industry would also depend on its own brand recognition (from operations in other countries), since it would have to compete with companies that have a loyal customer base with significant brand recognition locally.The type of VAS (Value Added services) provided by the players in the industry are to a large Competitive Strategy 19 extent homogenous in nature. All these factors are indicative of an Oligopolistic market structure. The telecommunication industry is also a reducing cost industry. This is due to the fact that as the number of players in the industry increases the suppliers of network infrastructure would experience economies of scale. This would result in lower input costs for the mobile operators who also purchase items in bulk quantities.With respect to customer behavior patterns, customers are generally price elastic; thus as a rule when prices are increased by a given percentage, usage reduces by a larger percentage. However, this behavior pattern cannot be taken for granted since there are various other factors that have an impact on the usage patterns of customers. Dialog Telekom PLC Pe rformance Review for 2008 The customer base grew to 5. 51 Million at the end of 2008 recording a 29% growth in comparison to 2007 (Dialog, 2009) Table 3 DTL subscriber growth Table 4 DTL revenue growth Competitive Strategy 20Figure 5 DTL revenue growth – Investor forum 2008 Average revenue per user had dropped by 23% for Prepaid and 17% for Postpaid respectively. This was due to aggressive price wars by the competitors which resulted in Dialog significantly reducing its tariffs. However, the reduction in prices did not significantly increase the amount of usage due to reduced elasticity of demand, while the 29% increase in customer share was conservative at best. Prepaid revenue contribution was 48%, while postpaid revenue contribution was 29%. VAS account for almost 10% of the total revenue (Dialog, 2009) Table 5 DTL Direct cost comparisonTable 6 DTL Operational cost comparison Competitive Strategy 21 As captioned there was a 48% increase in direct costs and a 36% increase i n operational costs YoY (year on year). This was due to an increase in International telecommunication levy & frequency fees, increased telco depreciation, an increase in network costs (driven by increased energy costs) and an increase in customer related costs. Increases in operational costs were due to increased operations (increased number of base stations), increased maintenance costs and inflationary pressure. Figure 6 DTL Quarterly revenue growthFigure 7 DTL Subscriber growth Competitive Strategy 22 There was a noticeable reduction in the subscriber and revenue growth between the second and fourth quarters of 2008. However, quarterly growth was 10. 7% as at Q4 which the highest since Q2 2006. Table 7 DTL Financial performance snap shot Profit after tax was a negative Rs. 1. 5 Billion. This was due to many factors such as: – Rising energy and transport costs – Local and global Macro economic downturn – Reduced elasticity levels – Inflation – P redatory price wars and marketing tactics of competitors Competitive Strategy 23Macro Economic Analysis Figure 8 Business cycle Peak Peak Trough Recession Expansion One business cycle time The global economic crisis which started in mid 2007 and worsened in 2008 inevitably had an impact on the Sri Lankan economy which also had to contend with a civil war for the last three decades. The global economy is currently facing a recession, largely due to mishandling of debts in the U. S which eventually had an impact on the global economy. Some analysts are hopeful that the ‘worst is over’ and that the real GDP has passed the ‘trough’ stage and that the economy might be on the rebound.The 30 year long war has lead to immense war related spending by the government with less attention given to development. In a bid to retrieve the money government taxes Competitive Strategy 24 have been regularly increased, thus having a negative impact on customer’s disposab le income and resulting spending patterns. The global economic crisis only added ‘fuel to the fire’ with millions of workers losing their jobs worldwide. This in turn had a ripple effect on the country’s expatriates who are a great source of foreign income.Foreign remittances are used to take care of 70% of the country’s trade deficit (Pushparanjan, 2008). These expatriates were amongst the first to be retrenched and forced to return to Sri Lanka. This situation was compounded by reduced demand for goods and services produced locally, thus resulting in widening balance of payments and closure of companies that rely on exports. Garment companies for example account for 3 Million dollars in foreign income annually, of which 50% is reinvested in fabrics and machinery (Samath, 2009).The resulting loss of jobs for thousands of people in the local industry has a direct impact on their overall spending on goods and services. This domino effect has indirectly resu lted in low mobile usage and adoption of new services resulting in a reduction of net profits. However, the end to the military conflict in Sri Lanka after 26 years has resulted in a positive outlook for the country’s economy. The all share price index rose to a 7 month high and the central bank of Sri Lanka has shifted its forecast from 2. 5% growth to 4. 5 to 5% growth by the end of the year (Shiyin, 2009).The government has already laid out plans for massive development initiatives in the North of the country. This augurs well for the economy as a whole and the mobile industry in particular since it would result in increased Competitive Strategy 25 employment opportunities which would in turn hopefully translate to increased mobile usage. Economic Forecast The rate of inflation is expected to be around 7% in 2010 and an average of 6. 5% in 2009. GDP growth rate is expected to improve from 2. 5% to 4. 5 – 5% by end 2009 due to the end of military operations ( Figure 9 Sri Lanka GDP analysisAs shown the projected trade deficit for Sri Lanka is 9% of GDP for 2009. The trade deficit has been increasing YoY (Colombo Page, 2009) Competitive Strategy 26 Figure 10 Sri Lanka inflation trend Projected inflation rates are single digit figures; i. e. approximately 9%. This is a reduction from 14% in the previous year. To support growth, Sri Lanka in December unveiled a 16 billion rupees ($140 million) stimulus package and reduced the interest rates to 16. 5% from 17% (Thomas, 2009). Taxes imposed on mobile users in 2007 were 7. % Mobile Subscriber Levy and a ‘usage insensitive’ 5o rupee tax on subscriptions. The 50 rupee tax was later dropped and the MSL was increased to 10% in 2009. VAT was reduced to 12% in 2009 from 15% in the previous year Competitive Strategy 27 Figure 11 Sri Lanka mobile taxes This amended levy of 10% is beneficial to consumers who spend less than Rs. 2000 per month. However, overall this tax will have a negative impact on total consumer usage (Samarajiva, 2007) Driving Forces Driving Forces in the Local Industry Changes In Long Term Industry Growth Rate As at end 2008 there were 11. 87mn mobile subscribers in the market, a penetration rate of 54%, and annual growth of 39%. However, this rate of increase is slower than in previous years -48% in 2007 and 61% in 2006 (Sri Lanka communications report, 2008). With increased competition and predatory tactics it would become harder for any given company to experience substantial growth in the coming years. Competitive Strategy 28 Entry Of Major Multinational Firms With the entry of firms such as Bharthi Airtel and Reliance mobile in the pipeline existing firms would have to become more and more competitive in order to survive.Innovative Business Models Many of the firms are developing innovative business models in the foreign markets. Companies have yet to implement extremely innovative models in the local industry. However Bharthi Airtel has initiated this trend with its ‘simple plans’ theory, where unlike the rest of the players in the market it has distanced itself from the concept of multiple rates during different hours to different networks (off peak, peak, weekend etc) Exponential Growth In Network Bandwith The bandwith provided by broadband internet providers has significantly increased over the years.In the past 512 kbps was considered ‘fast’ and was the norm, now however, most operators provide speeds of over 2GB. This has changed the usage patterns and reasons for use by consumers. Regulatory Changes Certain players such as Bharthi Airtel were vying for the implementation of ‘number portability’, but this was not implemented by the government citing security concerns. The government also recently requested all mobile operators to ensure that both postpaid and prepaid customers are registered with their rightful owners. This has had a negative impact on the sale of prepaid connectio ns.Competitive Strategy 29 Reduced Consumer Spending Consumer spending has significantly reduced and has had an impact on the bottom line of most players in the market. Elasticity levels which were around 1 – 1. 5 in 2006, reduced to 0. 7 in 2008 (Dialog, 2009). This has forced companies to drastically reduce spending and in certain instances even retrench employees to reduce costs. The cost cutting measures will have an impact on training and development and R, which in turn would have an impact on the long term. Unemployment The unemployment rate which was steadily reducing over the years (6% in 2007, 5. % in 2008) is bound to face a reversal in 2009, due to the global recession. The central bank of Sri Lanka has requested the government firms to put recruitment on hold (Lanka Business Online) till the economy improves. This would have a direct impact on plans for expansion any organization. Increased Taxes Government taxes on mobile users has been in a constant state of fl ux and a reason for much concern amongst the mobile operators and consumers alike. This volatility of the government’s policies with regard to taxes will have a negative impact on the growth of the industry. Competitive Strategy 0 Driving Forces In The Global Industry The Internet And Digitization Of Content Internet usage in the country is still in its early stages. However one of the threats the internet poses with the increased bandwith provided by ISPs is the widespread adoption of VOIP, since this service would be provided FOC. This could become a direct threat to the telecommunication industry in the future. Strategic Plan For Dialog Mobile Short Term Enhanced Cost Management Cost optimization is crucial for an organization to remain competitive. As companies expand inefficiencies result as a byproduct.Dialog is no exception, a bullish strategy for expansion resulted in reduced retained profits and a ‘bloated middle management’. A loss of Rs. 2. 88 Billion in 2008, compared to a profit of Rs. 8. 91 billion in 2007 is ample reason for rigorous attention to the prevention of revenue leakage and prudent investments with an eye on the long term. Competitive Strategy 31 Increased Focus On Customer Retention Often companies can get swept away by ‘concepts’, especially ones that give you a false sense of safety such as Customer Relationship Management, Customer Experience Management, Customer Lifecycle Management etc.Most companies pay ‘lip service’ to these practices and they often believe that they ‘do’ practice it. However there is often a huge gap between actual customer satisfaction levels and the satisfaction levels perceived by the company. Rather than romanticizing these concepts, companies should actually practice it religiously. In the case of Dialog, it would mean ensuring that all customer facing staff have the right qualities for the job. Skills can be taught, but attitude is harder to chan ge.The true essence of customer service should be instilled and practiced constantly. This should be backed by the right policies and coordination amongst all stakeholder divisions in order to ensure that the customer’s needs are continuously met beyond expectation. Process Optimization To Support Customer Centric Objectives All processes as far as possible would have to be tailored with the customer in mind. However, most business processes tend to be ‘inward looking’, There is a constant ‘tug of war’ between various stakeholders who seldom work in synergy.This is due to conflicting interests and lack of ‘customer visibility’. For example Finance and Credit departments create their processes with the sole aim of managing finances and credit collection, which tends to focus on the short term profit, rather than long term customer retention. The challenge then is for the process management team to ensure that all cross functional customer related processes are driven by customer centric objectives. This would also Competitive Strategy 32 include the removal of all non value adding processes and continuous review