Coca-Cola Essay Essays

Coca-Cola Essay Essays Coca-Cola Essay Essay Coca-Cola Essay Essay COLA-WARS Main Issue: Factors causing the decline in CSDs and Cola Sales: - Carbonated Soft Drinks (CSDs), the foundation of Coca-Cola’s brand is declining, although it still holds the highest market share in comparison to non-CSD beverages. Coca-Cola is at risk of eventually producing a negative return from its CSDs and to be outperformed by non-CSDs, non-carb beverages and bottled water within its own product line, and with its competitors if the current trends persist in the future. A combination of factors have played a role in the CSD downturn, including a significant change in consumer behaviour and perceptions, government regulations, increase in input prices, competitor innovations, financial indicators and production complexities that all contribute to Coca-Cola’s diminishing sales for which will all be examined and discussed in detail throughout the following body. In 1886, Coca-Cola was developed and its bottling network grew rapidly and reached 370 franchises by 1910. Its introduction of a carbonated soda beverage was like no other on the market where demand had a steady incline until the mid-2000s. During this period, the market entered into an economic downturn, sales declined as consumers opted for cheaper alternatives. (#) In addition to a lowered disposable income, there have been growing health concerns about CSDs and proven linkage between obesity and nutrition. The public began to view the ingredients as unnatural and unhealthy, where hazardous concerns about ingredients increase from 40% in 2004 to 53% in 2010. In response, initiatives to discourage purchase involved a 20% tax with the intentions to cut calorie intake from sugary drinks by up to 49% a per a day in the US and the banishment of these drinks on school premises had a negative effect on Coca-Cola’s sales and market share. Coke’s annual report identified obesity and health concerns as the number one risk factor for its business. The health conscious consumer base grew which lead to a significant shift in the market where there is an increase in non-CSDs, fruit drinks and bottled water. Consumption of CSDs maintained a steady incline from the 1970s and peaked in 2000 with 53. 0 to 46. 0 in 2009 and market share went down to 17. 0 from 20. 4 in 2000. Operations ran efficiently where its high speed production lines that was interchangeable only for productions of similar type and packages of similar size. However, with the spike in non-CSDs, production processes had to accommodate expensive modifications for the complicated alternative beverages caused. The finished goods required a smaller but specialized production process that were challenging for bottlers to make with their existing infrastructure. Bottlers became vulnerable as they were not fully participating in the new growth of the business and also being bypassed by Coke in the distribution of their non-CSDs. Also, mass merchandisers that used its size to exert pricing pressures on Coke who only wanted to negotiate marketing and shelving arrangements directly with concentrate makers which are a traditional practice of bottlers that benefited from distributing in exclusive territories. Bottlers incurred higher distribution and sales costs where cost of goods reached 90% of sales, the highest level in more than two decades. Supplier inputs and fierce competition which resulted in pricing discounts becoming the norm which had Coke struggling to maintain its market share. Consumers are now at the point of expecting sales and are less inclined to make purchases at a regular retail price which has keeps Coca-Cola’s margins. In addition, merchandisers who use its power to exert pricing pressure and substantial rebates for major accounts, such as reducing its per unit price to its franchisees to $1. 45 from $6. 20, 23% weighs heavily on Coca-Cola’s sales but it necessary to secure accounts away from its competitors. SWOT Analysis| Coca-Cola| Strengths| * Coke and Pepsi offered â€Å"direct store door† delivery, where sales people secured shelf space, stacking the products, trademark positioning and setting up point of purchase or end of aisles display. * Smaller national brands such as Shasta and Faygo distribute through food store warehouses where * The retailer is responsible for storage, transportation, merchandising and stocking shelves, thereby incurring additional cost * Cola Wars weakened small independent bottlers * Pressure to spend more on advertising, product and packaging proliferation, widespread discounting these factors resulted in higher capital requirements and lower profit margins * Retained deals with Burger King and McDonald’s (the largest national account in terms of sales) * In 2009, New Freestyle soda machine which could create dozens of different kinds of custom beverages (Restaurants had to pay a 30% premium for freestyle compared to regular fountains)| Weaknesses| * Cola Wars weakened small independent bottlers * Production difficulties with non-CSDs * Additional bottling expenses through specialized production processes * Strained relationship with bottlers| Opportunities| * Further international extensions * Product innovation * Bottler process improvement through its consolidation| Threats| * Early 2000s consumption of CSD declined * By 2009, the average American drank 46 gallons of CSDs per year, the lowest since ‘89 * Starting in the late 90s America still dr ank more CSDs, than any other beverage but consumption started to decline * **Health concerns – growing linkage between issues of obesity and nutrition * In 2005, Federal nutrition guidelines identified regular CSDs as the larger source of obesity –causing sugars in the American Diet * Schools throughout the nation banned the sales of soft drinks on their premises * Several states pushed for soda tax on sugary drinks * Government study suggested that a 20% tax could cut the calorie intake from sugary drinks by up to 49 calories a day per person in the US * Tax on sodas became the new measure * Consumers started to view high fructose corn syrup as unnatural and unhealthy * 53% of Americans were concerned that the ingredient posed a health hazard in 2010 compared to 40% in 2004 * ***Coke’s annual report identified obesity and health concerns as the number one risk factor to its business * 80% of sales from international markets-serving over 200 countries * Limited pricing controls| Weighted SKF| | Coca-Cola| Pepsi| Strength Measure| I. M| S. R| Score| S. R| Score| Image/Reputation| . 15| 10| 1. 5| 9| 1. 35| Distribution Capacity| . 25| 10| 2. 5| 10| 2. 5| Financial Resources| . 15| 8| 1. 2| 7| 1. 05| Price| . 15| 6| . 9| 6| . 9| Marketing/Advertising| . 25| 10| 2. 5| 10| 2. 5| Acquisitions/Extensions| . 05| 10| . 5| 10| . 5| Sum of I. M| 1. 00| | Weighted Overall Strength| 54| 9. 1| 52| 8. 75| 1. Image/Reputation Coca-Cola – Market survey on brand loyalty indicate that more consumers preferred Coke over Pepsi as their favorite CSD brands in 2010. * Pepsi – Redesigned its logo in 2008 with a three year rebranding plan that could cost over $1 billion to rejuvenate its image. 2. Distribution Capacity * Coca-Cola Pepsi – Both have around 100 plants for nationwide distribution with the capacity to serve the entire US. 3. Financial Resources * Coca-Cola – Net Profits/Sales: 22% * Pepsi – Net Profits/Sales: 13. 8 % 4. Price * Coca-Cola Pepsi – Both engage in severe price wars to retain customers as their purchasing behaviour indicates no brand loyalty where they seek cheaper alternatives in the economic downturn Mass merchandisers use its power to exert pricing pressures Substantial rebates for corporate accounts 5. Marketing/Advertising * Coca-Cola – Spent 5540 million in marketing support for its top bottlers Patented unique skirt design became an American Icon. Its marketing campaign, â€Å"Real Coca-Cola taste with zero calories† was the most successful product launch that produced double digit growth * Pepsi â€Å"Pepsi Generation† marketing campaign, which targeted the young and â€Å"young at heart. † The campaign helped Pepsi narrow Coke’s lead to a 2-to-1 margin 6. Acquisitions/Expansions * Coca-Cola Pepsi – Both have formed alliances to incorporate their core competencies and expand into foreign markets

Activities and Ideas for Veterans Day Lessons

Activities and Ideas for Veterans Day Lessons Whether its peacetime or wartime, its always important to teach our students that Veterans Day means more than just a day off from school. Patriotism is a value that must be taught and modeled for our young students. By taking some time to give this sentiment even deeper meaning in your classroom around national holidays, you will be building the foundation for your young students to be proud and contributing citizens of our country. Veterans Day in the Classroom Here are a few ideas for introducing Veterans Day in the elementary school classroom: Ask the students what they think Veterans Day is for. Why is it important? What does the word veteran mean?Inquire if any students have any relatives or acquaintances that are veterans. Have they heard any first-person stories about wartime?If you live in a military town, give the students a chance to talk about any family members who are serving our country currently. Emphasize that they are heroes who will be honored during future Veterans Day celebrations after finishing their service.Share quality childrens literature as a starting point for a whole class discussion about the human experience of war. Possible titles include: Nim and the War Effort by Milly Lee (for ages 4-8)The Wall by Eve Bunting (for ages 4-8)Veterans Day by Mir Tamim Ansary (for ages 4-8)Behind the Blue and Gray: The Soldiers Life in the Civil War by Delia Ray (for ages 9-12)Have the students imagine that they are away at war. Perhaps they could each write a fictional letter back home, telling friends and fami ly what it is like on the battlefront. Or they could write a page of an imaginary diary about their war experiences. Focus on the lives of heroes from Americas wars. George Washington and other famous veterans can serve as a powerful inspiration to young children.Invite a local veteran to speak to your class. Check if any of your students are related to veterans or contact your local veterans group for names and numbers. Additional Information and Inspiration All About Veterans Day An in-depth look at how the holiday came to be and even a short discussion of how veterans are honored in other countries.Department of Veterans Affairs Includes a special section for educators with school activities and cool stuff for kids.Veterans Day A few lesson ideas that will help get your pedagogical juices flowing.Veterans Day Spotlight This focus on Veterans Day includes timelines of major American wars and many other interesting pieces of information.

Marketing McDonald's in India Essay Example | Topics and Well Written Essays - 5000 words

Marketing McDonald's in India - Essay Example Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. Low priced meals for the lunch and dinner time have helped the brand to attract young consumers in the McDonalds outlets, who try to cover up their eating habits with their limited pocket money based finances (ICMR n.d., p.7-8).. The menu is highly customized in nature in order to cater to the taste and preferences of Indian consumers (ICMR n.d., p.6-7). Highly segmented division of food menus for catering to both vegetarian and non vegetaria n consumers (ICMR n.d., p.7). Provides value for money products for single items and bundled product offerings for multiple items, thereby giving the customers a very effective pricing advantage that fits into their consumption styles and patterns (ICMR n.d., p.7). Weakness With the rise in fuel costs, offering flat prices for home delivery just at the rate of Rs.10 may actually reduce the profit margin for the brand in the long run. Due to tremendous popularity of the brand, there has been a significant amount of opportunity cost involved with the failure to entertain customers. Failure to entertain customers due to non availability of space in the outlets may lead customers to switch to other brands like KFC, Dominos etc. Opportunities From the time period of 1995, when McDonalds fast entered into Indian market through joint venture collaboration, an average person used to eat out only 3-4 times a month. But there has been a significant change in the consumer behaviour as of recen t times. As of today, more and more individuals prefer to eat out on a more regular basis with average spending ranging from Rs 100 – 150 (ICMR n.d., p.15). The rise of nuclear families in India has also popularized the concept of eating out and also increasing the number of footfalls at the quick service outlets like McDonalds (ICMR n.d., p.14). Threats In order to keep up with competitors of global repute like KFC, Taco Bell, Domino’s and Pizza Hut who aiming to gain an increase in market share in India by opening new outlets all over India at a very aggressive pace, it is increasingly necessary for McDonalds to get into a hyper expansion mode and fund the expansion into small town areas and regional locations by venturing into Tier II and Tier III cities (ICMR n.d., p.14-15). For developing and sustaining with the expansion process, it is

The Similarities Between Marx and Aurelius Essay

The Similarities Between Marx and Aurelius - Essay Example It will be shown how they agreed and the differences they shared. Karl Marx's Estranged Labour confirms that man is defined by the work he produces. His whole identity is intertwined with the right to work. Man is a product of his environment. He identifies himself with the "fruit of the efforts". Aurelius's environment is the Universe, Nature and Divine Providence. He considers it more important the work one does upon his intelligence and his existence in the present. To explain Marx's economic principle, if the man is a product of his material wealth in which his work is for someone else, the more he works, the poorer he becomes. "The alienation of labor occurs because labor is not essential to his being. He does not affirm himself but denies himself, does not feel content but unhappy, does not develop freely his physical and mental energy but mortifies his body and ruins his mind" (74) If he is poor, he becomes alienated to what he is doing and his self-identity is destroyed. If h e has a low concept of himself. He will become estranged to others and his society. Marx says as we work for others, we become slaves to the material wealth we produce. Material wealth will determine our level of happiness. How can one think highly of himself if he is poor and hates what he is doing? An earlier philosopher, John Locke said that "work was one of the unalienable rights of man". Aurelius said that work should have a purpose. Aurelius defines the man by his introspection and lack of material wealth. Aurelius shows man what needs to be done in order to be happy. Marx's implicitly says that our happiness is defined by the projection of our self-identity. Aurelius says we only can find freedom when we no longer depend on material wealth. Karl Marx "work is essential so that an individual does not become estranged or alienated from himself and other workers." Self-conception is defined by the fruits of one's efforts. Work or labor on physical matter enables an individual to meet his basic needs and see himself in terms of society. If we agree that self-conception is defined by the effort one puts into the work, both Marx and Aurelius agree to the meaning of happiness. Aurelius would say that Necessity is the need to work. The ability to create from the soul forms one's personal identity and thus enables personal survival and the desire to survive. These three concepts are the basis of humanity. Aurelius would agree at his level, as change keeps the universe going. "The transformation of nature into objects is one of the fundamental aspects of human condition. Two different philosophers agree that the universe has to have constant creation and change otherwise there is decay and death. Aurelius used different language to say that we are all from one universe and must work together to find a common ground. It is not natural to stand in each other's way. He would have agreed with Marx that it would not have been natural to have an unhappy worker. Aureliu s didn't want the man to become distracted by the material aspects of life. He did not really explain if the necessities of life were part of the material aspects. One would have to assume that he meant material wealth. The basic daily needs of man were met. Once again Aurelius and Marx mentioned that people should not have to suffer from others, whether they were good or bad if they did not work harmoniously together.

Value of Homework Essay Example for Free

Value of Homework Essay Homework can be defined in simple words as â€Å"any task assigned to students by school teachers that are meant to be carried out during non school hours (cooper 1989).†Students are expected to complete their homework time. Completing homework properly helps students with understand their class work, quizzes, tests, and exams. Most parents think their children are getting less homework. Students who are from low income homes should review over their homework. There is a specific time students for each grade should be spending on their homework. All parents want their children to do well in school. Most parents want to know what their children are learning in school and how they’re doing. Parents usually ask their children if they have homework and how much. These days’ parents say that their children are getting less homework, no matter how much their children get. They just want to see their children studying all day. Sometimes children do get less homework but that doesn’t mean they should review over the work. Parents usually tell them that they should review over their work if they finish early. For parents homework is as easy as going down a slide, but for some students, homework is like fishing because it is boring. Students who are from low income homes might not have all the resources that students form high income homes might have, but they should still review over their homework. The more they review the better they will do in school. Students from low income homes should go for extra help if they don’t understand something. Some students might have well educated parents who can help them but if they don’t they should go for extra help. For some low income home students, homework is as hard as a rock because it is hard, and for most high income home students, homework sometimes has easy killing questions. There is a specific time students from each grade should be spending on their homework. Homework is work at home, work at home is homework. Students from high school should spend at least 1  ½ to 2  ½ hours per night on their homework. Middle school students should spend at least less than 1 hour per night, but if students spend more time on their homework than this, they will probably do better, and everything will seem easier for them to understand. As it was mentioned before, homework is very important to get good grades on tests, quizzes, exams, etc. For some students homework is very hard, for some students homework is very easy, and for some students homework is just fine. But students should always keep in mind that homework is the key to get good marks in classes.

Free Essays - Dead Man Walking :: Dead Man Walking

Dead Man Walking People in society today have changed their feelings towards humanity and religious practises. This change is seen clearly in the movie "Dead Man Walking." The characters go through changes in their view of religion and their feelings about human morality and humanity towards each other. The characters of Sister Helen, Matthew, and the victims parents all went through these changes during the movie for different reasons. These emotional changes that the characters went through are very common. Everyone changes their ideals and morals depending on their situation. Matthew's ideals changed because he feared that he was going to die alone. Sister Helen's feelings changed because she saw a side of Matthew that no one else was able to see. The parents of the victim "Hope" were filled with revenge because of what Matthew did, not why he did it. The father of the victim " Walter" was very sympathetic, he understanding of what Matthew was going through. SISTER HELEN Sister Helen was very unsure about what she was doing in life. She became a nun to give back to the community which gave her good Christian morals and values. By becoming a nun she was able to teach others to respect life and become more like Jesus (A Son of God). As a child Sister Helen was taught to be very supportive and to give this support to those who needed her help. When confronted with Matthew, Sister Helen tries to see the good in him and show him the respect she believes he deserves. She believes that there is good in all man and that every person deserves respect. Sister Helen understands that what Matthew did was wrong, but she also knows that every person is worth more than their worst act, and that ,"No man deserves to die . . .". In Sister Helen's mind every man deserves a chance. From insight into her background and Christian upbringing Sister Helen is able to see and feel for Matthew as a person and not as an object of "...scum or as a monster...". The media's understanding and the victims parents understanding is that Sister Helen believes that Matthew was wronged by the system.

Midterm Essay on Truth

Eli Tanenbaum Ms. Anderson English 3H, Set 4 22 January 2013 Midterm Essay Sometimes the truth has the ability to imprison one’s self; other times it can set one free. Either way, the truth is something that can decide one’s fate. Society often decides what is true and what is false; however, sometimes these truths are indeed a lie. In order to come to the realization that what was once perceived true is actually a lie, one must embark on a trek to discover the genuine truth.As evidenced by Ray Bradbury’s Fahrenheit 451, Arthur Miller’s play The Crucible, and Billy Collins’ poem â€Å"Introduction to Poetry†, it is one’s responsibility to seek his or her own truth and therefore control his or her own destiny. Guy Montag lives in a society where the majority accepts a lie as the truth. Montag and others are taught to believe that books cause harm and desolation to the people around them, and should therefore be banned from society. Afte r his wife Mildred’s attempted suicide, Montag realizes that although people in his society are alive, they are not truly living.He assumes that in the absence of books, his society has become completely absent of emotion and he yearns to discover why. Through this journey, Montag encounters an old English professor by the name of Faber who explains that it is not books that Montag desires, but the important qualities that they teach instead. He learns that books allow people to obtain information, express emotion, and think freely. After uncovering the truth, Montag then decides that it is his destiny to restore these necessary qualities, and bring life to a seemingly dead society.The idea of witchcraft has consumed the minds of the people in the town of Salem, and while some decide to fall victim to the mind control of society, others attempt to remain truthful to their moral beliefs. As the accusations of witchcraft escalate, some people in Salem fail to seek the courage t hat it takes to remain truthful. These people decide to lie and avoid being hanged or imprisoned while the others who decide to tell the truth and become victims of a corrupt society.John proctor refuses to compromise his moral values and decides to speak the truth and thus deny any witchcraft activity. This decision ultimately determines Proctor’s fate and allows him to die an honest man. Proctor’s discovery that confessing to a perceived truth is of greater consequence than telling the actual truth allows Proctor to die with dignity and honor. Poem’s are unique in the way that there is no one true answer because poems contain ambiguous text that allows different people to take away different meanings.The truth or the meaning of a poem lies behind one’s individual interpretation and therefore it is each reader’s responsibility to discover it on his or her own rather than simply being told it. Discovering the truth behind a poem can be a painstakin g task but it can also be enjoyable. No matter the difficulty of the process, discovering one’s own truth is necessary and fulfilling. By realizing the meaning of a poem, the reader has the ability to take this meaning and apply it to his or her own life and learn the true importance of poetry.In the end, John Proctor, Guy Montag and all readers of poetry discover that the truth is a valuable entity that requires great responsibility. The truth is something that cannot only benefit oneself, but also the society in which he or she lives in. The truth has the ability to shed knowledge and joy, and should therefore be discovered by everyone. As a result, one should always take part in his or her own journey to discover the truth about the society in which he or she lives in; otherwise, one never knows if they are living a life of lies in which society has proclaimed to be true.

Embedded Assessment Essay

This Embedded Assessment is very mentally challenging. The assignment keeps you thinking. After I heard our assignment for today, I just sat there wondering, which aspect of my life do I choose? Out of all my symbols which one is going to be the easiest to write about? I realized, it isn’t about getting it done quickly. It was about getting the most out of it. So without further ado I present to you†¦ two symbols of my home culture! I grew up very quickly and didn’t have much of a childhood. My culture is completely revolving around my family life. In a short period of time I changed a lot and matured more. My family and friends are extremely important to me. When I was younger my family broke apart for various reasons and since then I have not seen my father. It was hard trying to act like nothing had changed for us. I had to be a big sister and forget about my issues. Isabell is the largest aspect of my life and that can be an issue sometimes. Relationships between friends and boyfriends have been forgotten about because of our strong bond. That is why I chose a photo of my younger sister and I. It is a photo taken of Izzy and I, the day that she was born. Another artifact of my life I chose is one of my Cappie medals. The Cappies of Greater Cincinnati program is a way for teens in drama club can feel more rewarded in all aspects of the theater. Scott Drama is a program that is very welcome and inviting. Being in Drama is like having a second family that you can go to for all of your problems. We fight and bicker, but together we make some awesome shows. Last year we were nominated for several categories, which is a huge deal for a public school in Northern Kentucky. We are going up against schools like St. Xavier, Cincinnati Christian Schools, Cincinnati Hills Christian Academy,Colerain High School, Sycamore High School,Taylor High School,Turpin High School and even School of Creative and Performing Arts. It’s very prestigious to even get nominated and even more so if you do win. It’s very close to my heart (literally).

THE THREE BASIC TYPES OF HORROR FILM essays

THE THREE BASIC TYPES OF HORROR FILM essays There are three basic types of horror film: the supernatural, the scientific, and the naturalistic. The first type (which we most often think of as the true Horror movie) is where we come across supernatural monsters such as vampires, werewolves, demons, ghosts and zombies. These are creatures of legend and come from thousands of years of human psychic response to the mysteries of the earth. The scientific horror film is the type where we find the mad scientist(s) creating (or discovering) something outside of nature; something that will be lost from human control and run amok before being overpowered (usually) by the military, and the world is restored to peace and harmony. The monsters featured here are often new creations, things weve never imagined, never mind seen. Sometimes they are not made or found by Man they exist just ouside of human awareness until they feel it necessary to appear and endanger the human species. The third batch of horrors are the naturalistic monsters which our daily news is often reporting. These are the serial killers and the psycho murderers, the madmen and the crazies. Sometimes these creatures are created for the screen from the very real life atrocities that scream from the headlines. Or, indeed, are perhaps covered up by the media for fear of copycat crimes. Other times the monster is an animal, such as a bear or a reptile (usually grown to above-average size), or even a group of beasts (ants, bees, spiders, dogs). Now, none of this is simple and strict categorisation. Some monsters may be difficult to slot into a certain genre. For example, the giant bear that runs amok in Grizzly could be hungry due to a lack of his usual foresty foodstuffs (creating a naturalistic horror), or he could be a scientifically altered, perhaps by manmade chemicals in the water supply, to reach a monstrous size and therefore unable to not eat humans to supplement his diet. And the terrors o ...

Cape Lion Facts

Cape Lion Facts Name: Cape Lion; also known as Panthera leo melanochaitus Habitat: Plains of South Africa Historical Epoch: Late Pleistocene-Modern (500,000-100 years ago) Size and Weight: Up to seven feet long and 500 pounds Diet: Meat Distinguishing Characteristics: Extensive mane; black-tipped ears    About the Cape Lion Of all the recently extinct offshoots of the modern lion- the European Lion (Panthera leo europaea), the Barbary Lion (Panthera leo leo), and the American Lion (Panthera leo atrox)- the Cape Lion (Panthera leo melanochaitus) may have the least claim to subspecies status. The last known adult specimen of this big-maned lion was shot in South Africa in 1858, and a juvenile was captured by an explorer a couple of decades later (it didnt survive long out of the wild). The trouble is, the various extant subspecies of lions have a tendency to interbreed and mix up their genes, so it may yet turn out that Cape Lions were an isolated tribe of Transvaal Lions, the remnants of which can still be found in South Africa. The Cape Lion has the dubious honor of being one of the few big cats to have been hunted, rather than harassed, into extinction: most individuals were shot and killed by European settlers, rather than slowly starving due to habitat loss or poaching of their accustomed prey. For a while, in the early 2000s, it seemed that the Cape Lion might be de-extincted: a zoo director from South Africa discovered a population of big-maned lions in Russias Novosibirsk Zoo, and announced plans to perform genome  testing and (if the results were positive for fragments of Cape Lion DNA) attempt to re-breed the Cape Lion back into existence. Unfortunately, the zoo director died in 2010 and the Novosibirsk Zoo closed a couple of years later, leaving these putative Cape Lion descendants in limbo.

WHAT IS THE REASON FOR GLOBAL TALENT MOBILITY IS IT RELEVANT TO THE Research Proposal

WHAT IS THE REASON FOR GLOBAL TALENT MOBILITY IS IT RELEVANT TO THE LAW AND POLICY OF DIFFERENT COUNTRIES - Research Proposal Example Many companies are requiring high levels of flexibility from their subordinates as they increase their cross border activities. Furthermore, the changing trends towards diversity have put the firms under pressure to ensure that they get a global outlook. This is through having employees who emanates from different parts of the world. In 2011, the world changed dramatically. The financial crisis of 2009/2010 had a major impact on the global economy. Many countries across the world are still struggling to restore their local labor market. In countries that were highly affected, the local population eagerness to find a job abroad has increased immensely. Nevertheless, this does not necessarily mean that countries that have struggling economically are under pressure because the unemployed population will look for jobs in other countries. For instance, in some South European countries, the level of unemployment is very high. Nevertheless, the local population is not willing to leave their country in order to seek jobs elsewhere despite the ease to move to other European Union countries (Vance & Paik 2014). New opportunities keep arising in different markets across the world. With the increasing levels of competition in the local and international markets, companies are willing to take risks in order to tap to these opportunities. However, while opening these subsidiaries, they are forced to use some of their workforce that is experienced in dealing with customers who emanates from different cultural, racial, and religious background. The business world is changing rapidly. This has transformed the way companies are outsourcing their workforce, organize, and manage them. Currently, knowledge, trade, and technology are interlinked now more than ever (Vaiman & Haslberger 2013). The world is experiencing an explosive growth in the emerging markets, an aspect that is increasing the number of employees working away from their homes. In the past one decade, new